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SBD/Issue 208/The Back of the Book
ESPN Sports Poll: Interest In The British Open
Published July 18, 2008
The ESPN Sports Poll, a service of TNS Sport, asked PGA fans about their watching habits when viewing PGA events on television. The following are the TV viewing habits of PGA Tour fans and avid fans from January through December '07. Also provided are interest levels for the British Open over the past three years (ESPN Sports Poll).
|
WHEN YOU WATCH THE PGA TOUR ON TV, DID YOU....
|
||
|
PGA TOUR FANS
(n = 2,692) |
AVID PGA TOUR FANS
(n = 938) |
|
|---|---|---|
| Plan to watch |
42.8%
|
72.1%
|
| Select sport from among other available options |
11.4%
|
9.7%
|
| Discover when flipping channels |
45.8%
|
18.1%
|
|
INTEREST IN THE BRITISH OPEN AMONG SPORTS FANS
|
|
|
'07
|
(n = 484)
|
|---|---|
|
Very Interested
|
9.0%
|
|
Total Interest
|
31.7%
|
|
'06
|
(n = 490)
|
|
Very Interested
|
10.3%
|
|
Total Interest
|
28.3%
|
|
'05
|
(n = 609)
|
|
Very Interested
|
13.7%
|
| Total Interest |
42.7%
|
