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SBD/Issue 208/Sports Media
Final Nielsen Ratings From Recent Sports Events
Published July 18, 2008
The following lists final Nielsen ratings from recent sports events (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
PGA Tour: John Deere Classic: Third Round
|
7/12
|
CBS
|
3:00-6:00pm
|
1.1/3
|
|
MLB: (regional)
|
7/12
|
Fox
|
3:51-6:55pm
|
1.9/5
|
|
AVP Crocs Tour: McDonald's
Chicago Open: Men's Finals |
7/12
|
NBC
|
2:30-4:00pm
|
0.4/1
|
| Golf: American Century Championship |
7/12
|
NBC
|
4:00-6:00pm
|
0.6/2
|
| WNBA: Sun-Mystics |
7/13
|
ABC
|
3:30-5:47pm
|
0.5/1
|
| MotoGP: Grand Prix of Germany |
7/13
|
CBS
|
1:00-2:00pm
|
0.7/2
|
| Tour de France: Highlights |
7/13
|
CBS
|
2:00-3:00pm
|
0.5/1
|
| PGA Tour: John Deere Classic: Final Round |
7/13
|
CBS
|
3:00-6:51pm
|
1.7/4
|
| AVP Crocs Tour: McDonald's Chicago Open: Women's Finals |
7/13
|
NBC
|
1:30-3:00pm
|
0.7/2
|
| Golf: American Century Championship |
7/13
|
NBC
|
3:00-6:02pm
|
0.9/2
|
|
SHOW
|
DATE
|
NET
|
TIME
|
U.S. AREA
|
COV. AREA
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NASCAR Sprint Cup: LifeLock.com 400
|
7/12
|
TNT
|
7:58-11:30pm
|
3.2
|
3.7
|
5,129
|
|
NASCAR Nationwide Series: Dollar General 300
|
7/11
|
ESPN
|
8:00-10:35pm
|
1.3
|
1.6
|
1,947
|
| MLB: Rockies-Mets |
7/13
|
ESPN
|
8:00-10:50pm
|
1.5
|
1.7
|
2,099
|
| MLB: Twins-Red Sox |
7/7
|
ESPN
|
7:00-9:54pm
|
0.9
|
1.1
|
1,319
|
| MLB: Cardinals-Phillies |
7/9
|
ESPN
|
7:42-11:03pm
|
0.8
|
0.9
|
1,102
|
| NHRA Drag Racing: Mopar Mile-High Nationals |
7/13
|
ESPN2
|
8:00-11:00pm
|
0.6
|
0.7
|
890
|
| IndyCar Series: Firestone 200 |
7/12
|
ESPN
|
8:00-10:00pm
|
0.5
|
0.6
|
754
|
| LPGA Tour: Jamie Farr Owens Corning Classic: Final Round |
7/13
|
ESPN2
|
6:00-8:00pm
|
0.5
|
0.6
|
720
|
| AFL Conference Championship: Soul-Gladiators |
7/12
|
ESPN
|
1:00-3:43pm
|
0.5
|
0.6
|
661
|
| MLB: Orioles-Red Sox |
7/13
|
TBS
|
1:30-5:16pm
|
0.5
|
0.6
|
624
|
MLB NOTES: CSN Chicago for its coverage of the Cubs this season is averaging a 4.9 HH rating (170,000 HHs), up 53.1% over a 3.2 through the All-Star break last year. The 4.9 HH average marks the net's highest Cubs average to date through the All-Star break. CSN's White Sox coverage is averaging a 1.9 HH rating (66,000 HHs), a 26.7% increase over a 1.5 through last year's All-Star break (CSN).
AFL PLAYOFFS: ESPN's coverage of the July 12 AFL Soul-Gladiators National Conference Championship earned a 0.6 coverage rating, the AFL's highest rating on the net since the current deal began in '07. The game drew 545,000 HHs, up 12.6% over 484,000 HHs for the '07 Destroyers-Force National Conference Championship. Meanwhile, ESPN earned a 0.5 coverage rating for its coverage of the July 12 SaberCats-Rampage American Conference Championship, up 66.7% over a 0.3 for the '07 SaberCats-Rush American Conference Championship. The game drew 465,000 HHs, a 58.2% increase over 294,000 HHs for the SaberCats-Rush game last year (ESPN).
