Quote of the Day
“We're not looking for someone to slap on a lot of logos. This has to be
in good taste."
-- Army AD Kevin Anderson, on the search for a presenting sponsor for the annual Army-Navy football game(Baltimore SUN, 7/18).
Top Stories
A-B Claims Sports Spending Will Not Be Cut In the midst of InBev's $52B takeover of Anheuser-Busch, the sports industry holds its collective breath as the future of the marketing giant hangs in the balance. InBev has said it has no plans to reduce U.S. advertising, and A-B asserts it will continue spending on sports sponsorships as it has in the past. Still, observers wonder whether the Belgian company will trim an A-B budget. But recent developments seem to indicate A-B is carrying on -- in the words of Tony Ponturo -- "business as usual." The brewer reportedly has finalized an extension of its NBA sponsorship and has a deal in the works for the new Yankee Stadium, which would give A-B a sweep of the rights to new sports venues in and around the country's No. 1 market. And then there is the news that A-B is renewing its USOC sponsorship through 2012, this time coming at a far reduced cost.
Down In The Meadow
Giants, John Mara widely criticized for PSL plan at new stadium, with prices from $1,000-20,000; Jets also using seat licenses.
Back On Track
USATF’s search for new CEO ends with choice of former MLS Commissioner Doug Logan.
Their Field Of Dreams
Illinois real estate group offers reported $300M to Tribune Co. for Wrigley.
The James Gang
Dolan reaches out to NHL owners, claims league “mischaracterized” the Rangers suit.
Springs Break
USOC's Managing Dir of Marketing Partnerships Declan Bolger leaving after less than six months.
Ups & Downs
Beckham's marketability still evident in ticket, merch sales; Crew struggling at the gate.
Summer Breeze
WNBA Liberty Saturday play host to first outdoor pro basketball game.
For Whom The Bell Tolls
"Today" show Exec Producer Jim Bell reportedly the favorite to take over NBC Sports should Ebersol step down after Olympics.
