SBD/Issue 204/Sports Industrialists

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  • Petty Enterprises Hiring Mike Bartelli As CMO, Senior VP

    Mike Bartelli Joining
    Petty Enterprises
    By Michael Smith, Staff Writer, SportsBusiness Journal

    MIKE BARTELLI, formerly the president of Millsport's motorsports division, has been hired by Petty Enterprises as CMO & Senior VP. Bartelli will lead the sales, marketing and licensing operations for the Petty race teams and the Richard Petty Driving Experience. Petty Enterprises and the Driving Experience were recently acquired by private-equity firm Boston Ventures, which installed DAVID ZUCKER as CEO. Bartelli represents Zucker's first hire. "With the combined assets of the race teams and the Driving Experience, as well as the history of the Petty name and brand, this became more than the traditional opportunity at a race team," said Bartelli, who begins with Petty on July 28. "This is the chance to restore the brand to its rightful place and this kind of opportunity didn't exist anywhere else." Bartelli was named to SportsBusiness Journal's Forty Under 40 list in '05.

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  • Longtime Yankees Broadcaster, Player Bobby Murcer Dies At Age 62

    Murcer Dies From
    Complications Of Brain Cancer
    YES Network announcer and former MLBer BOBBY MURCER, who "endeared himself to Yankee fans in a baseball career of more than four decades," died Saturday at the age of 62 as a result of complications from brain cancer, according to Richard Goldstein of the N.Y. TIMES. Murcer in '83 started working as a Yankees broadcaster, and after undergoing surgery for a cancerous brain tumor in December '06, returned to YES for '07 and had announced some games this season. Murcer said that he had worked with 31 different broadcast partners. Murcer also ran an annual golf tournament to raise money for cancer research and served as Chair of the Baseball Assistance Team, which "aids needy former baseball figures." Murcer in '93 was inducted into the Oklahoma Sports HOF (N.Y. TIMES, 7/14). Murcer since joining the booth in '83 won three Emmy awards for live sports coverage. He worked as a radio announcer from '83-85, before moving to TV as a commentator in '87. Murcer in '86 also served as Yankees Assistant GM (MLB.com, 7/13).

    HE WILL BE MISSED: In N.Y., Richard Sandomir writes Murcer was a "very good and gracious player on some bad and mediocre Yankee teams. He was a warm and friendly voice in the Yankees broadcast booth." Murcer was "not a great announcer but became a loved one" (N.Y. TIMES, 7/14). On Long Island, Shaun Powell wrote on the air, Murcer "was never brash or abrasive or talked down to the audience" (NEWSDAY, 7/13). Also in N.Y.,  Bob Raissman wrote Murcer was "genuine. A baseball conversationalist. A storyteller with no pretense." With the "exception of RALPH KINER, ... there is no one in the Bronx or Queens with the same one-on-one connection Murcer has with fans" (N.Y. DAILY NEWS, 7/13). On Long Island, Ken Davidoff wrote baseball is "losing one of its bona fide gentlemen" (NEWSDAY, 7/13). In N.Y., Mike Lupica: "There was a reason why Murcer's teammates loved him the way they did and why Yankee fans loved him the way they did. He was as good a man as you think he was, never better than he was these last years facing a certain death from a cancer that nobody comes back from" (N.Y. DAILY NEWS, 7/13). Yankees manager Joe Girardi, with tears in his eyes, said of the passing of Bobby Murcer, “It’s extremely difficult because we loved him so much” (“Baseball Tonight,” ESPN, 7/12).

    PAYING TRIBUTE: In N.Y., George King reports the Yankees for the remainder of the season will wear a black arm band on the left sleeve of their uniforms in memory of Murcer. King notes it is believed that MLB and the Yankees also will honor Murcer with a moment of silence prior to tomorrow night's MLB All-Star Game at Yankee Stadium (N.Y. POST, 7/14).

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  • Baseball Names: Yankees' Lonn Trost Profiled By Star-Ledger

    The Newark STAR-LEDGER’s Kevin Manahan profiled Yankees COO Lonn Trost, and wrote Trost is the “steward of the new Yankee Stadium” scheduled to open next season. Trost is a “workaholic whose last vacation was in 1996.” He “delegates (almost) nothing, takes responsibility for (almost) everything, and answers the phone at 2 a.m.” Trost also “understands the financial, emotional and spiritual burdens of rebuilding Yankee Stadium.” Trost: “I have a responsibility to the owner and the fans. People say it’s my baby. But it’s not my stadium. It’s everybody’s.” Yankees President Randy Levine said Trost is “very smart. A tireless worker. Devotes a lot of his life to the Yankees” (Newark STAR-LEDGER, 7/13).

    Boras Meets With Rodriguez (r) And
    Wife Over Weekend In Toronto

    Marriage Counseling: A source said that agent Scott Boras met with Yankees 3B Alex Rodriguez and Rodriguez’ wife Cynthia Saturday in Toronto. It is “unclear if Boras is trying to help the couple hash out a quick divorce settlement or to get them to tone down the public discourse between them.” But the source said, “Boras has inserted himself into the equation” (N.Y. DAILY NEWS, 7/14).

    Invitation Rescinded: Former Yankees C Jim Leyritz indicated that the Yankees have “disinvited him from participating in All-Star, Old Timers Day and Yankee Stadium closing festivities, due to his pending trial on charges of driving under the influence and manslaughter.” Leyritz said, “In light of the circumstances going on, I understand their reason. But at the same time, yes, I am disappointed somewhat in not being able to be a part of it, because of the history that I have there” (South Florida SUN-SENTINEL, 7/14).

    NOTES: Ron Shelton, who directed “Bull Durham,” is developing a film called, "Our Lady of the Ballpark," about life in the Mexican leagues. He also is working on a movie for HBO based on the book “Game of Shadows,” about BARRY BONDS, BALCO and Steroids (WALL STREET JOURNAL, 7/12)….Tigers manager JIM LEYLAND said that he and his wife Katie “will attend a baseball-related dinner at the White House on Wednesday hosted by President George W. Bush” (DETROIT FREE PRESS, 7/14). Mets P BILLY WAGNER also has been invited to the dinner (MLB.com, 7/12).

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  • Executive Transactions

    Lightning GM JAY FEASTER Friday resigned from the team after six years. Feaster will receive "full compensation from a contract that has three years to go and pays from [$800,000-900,000] a year, though an 'offset' provision would reduce the amount if he took another hockey job." Feaster said in a statement, "It became apparent to me that this ownership group did not need my advice or expertise, and I came to the conclusion that it was time to move on" (ST. PETERSBURG TIMES, 7/12).

    EXECS: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Pepsi North America promoted Senior Marketing Manager JOHN STAMATIS to Dir of Sports Marketing. Stamatis has been with Pepsi for seven years. Meanwhile, Subway Dir of Brand Management KIM HENNIG has left her position after three years, in search of a full-time sports marketing gig. Also, the WWE named SME Branding Senior VP TODD SERMERSHEIM Dir of Sponsorship Development. Sermersheim spent about seven months with SME and previously has worked for the NLL and Reebok (SPORTSBUSINESS JOURNAL, 7/14 issue)....IMG College VP & GM of Gator Sports Properties MARK MCCAULEY has resigned from his position to form Dynamic Sports & Entertainment in Orlando. Dynamic has strategic partnerships in place to represent pro and collegiate events (Dynamic)....Qualcomm Stadium interim Manager MIKE MCSWEENEY has been named permanent Manager, replacing ERIK STOVER, who left in February to become Red Bull Park GM. McSweeney had served as the stadium's Marketing Manager since '03 (SAN DIEGO UNION-TRIBUNE, 7/11)....Indianapolis-based sports business consultancy U/S Sports Advisers (USSA) named KRISSI PRICE Manager of Program Development (USSA)....The Breeders' Cup elected HELEN ALEXANDER and ROY JACKSON to its BOD, and Chair WILLIAM FARISH JR. retained his position (Breeders' Cup).

    Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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  • Names In The News

    Former ATPer MICHAEL CHANG, late IMG Founder, Chair & CEO MARK MCCORMACK and late Tennis Week magazine Founder EUGENE SCOTT Saturday were inducted into the Int'l Tennis HOF. HOFer JOHN MCENROE "spoke fondly of Scott," saying he was a "tennis renegade" and a mentor to him. Scott's wife, POLLY, said her husband "cared passionately about tennis for more than 40 years." Former WTAer MONICA SELES described McCormack as "so far ahead of his time," and she remembered him "not only as a great businessman but as a husband, father and loyal friend." McCormack's wife, former WTAer BETSY NAGELSON, said that "few people were more passionate about tennis than her husband and described tennis festivals they held at their Orlando home every Christmas," welcoming "world-class players and hackers alike, and there were only three rules: McCormack's opponent got only one serve, had to hit the ball within his reach and could not lob" (PROVIDENCE JOURNAL, 7/13).

    Staubach Could Take Home Up To
    $87.2M From Sale Of Real Estate Co.
    NAMES: LANCE ARMSTRONG yesterday joined 2,874 cyclists, joggers and cancer survivors in San Jose for the Livestrong Challenge, his fundraiser to "empower people affected by cancer" (S.F. CHRONICLE, 7/14)....Roush Fenway Racing Owner JACK ROUSH is building a hangar at Concord Regional Airport in Concord, North Carolina. Roush will pay $3,948 annually as part of a 20-year lease on the 19,740 square feet of airport property (CHARLOTTE OBSERVER, 7/13)....Pro Football HOFer ROGER STAUBACH has sold Staubach Co., his commercial real estate company, and his personal take could total up to $87.2M. Meanwhile, Staubach's attention has turned to "putting on a world-class Super Bowl in 2011" in Arlington, Texas. Staubach: "I'm excited about that because Dallas, Fort Worth, Arlington, this whole region is going to really benefit. I'm worried about making sure it's done right. There's plenty for me to do" (DALLAS MORNING NEWS, 7/13)....Houghton Mifflin Harcourt has commissioned SI’s JON WERTHEIM to write a book on the July 6 RAFAEL NADAL-ROGER FEDERER Wimbledon men’s singles final titled, “STROKES OF GENIUS,” set to be published next year (N.Y. TIMES, 7/11)....U.S. Olympic swimmer Eric Shanteau Saturday appeared on ABC’s “Good Morning America,” where he discussed competing with testicular cancer and delaying his surgery to compete in the Beijing Olympics. Shanteau: “If I’m not thinking about it, I don’t even know it’s there” (“Today,” NBC, 7/12)....BMXer MIKE SPINNER Saturday performed some tricks outside of  CBS’ “The Early Show” studio (“The Saturday Early Show,” CBS, 7/12).

    IN MEMORY: HARRIET IRSAY, the mother of Colts Owner JIM IRSAY, died Friday at the age of 87 (INDIANAPOLIS STAR, 7/13).

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