USOC Reaches Deal With SCI To Provide Sponsors Video Services

By Tripp Mickle, Staff Writer, SportsBusiness Journal

The USOC finalized a contract with Chicago-based SCI Television Productions that will see the company provide USOC sponsors with full video production services during the Beijing Games. For a fee, sponsors can use the company for services such as on-location taping and editing, video news releases and production of satellite media tours. Sponsors will pay fees for those services. It marks the first time the USOC has hired a company to work with corporate partners at the Games. A spokesperson said that the rise in satellite media tours and video publicity by sponsors was the catalyst for hiring SCI.