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SBD/Issue 203/The Back of the Book
ESPN Sports Poll: What Sports Assets Should A Company Sponsor?
Published July 11, 2008
The ESPN Sports Poll, a service of TNS Sport, asked respondents how acceptable they think it is for a company to sponsor different sports related assets. The following is a summary table for all of '07 (ESPN Sports Poll).
|
HOW ACCEPTABLE IS IT FOR A COMPANY TO SPONSOR.... (n = 5,160)
|
||||||
|
ACCEPTABLE?
|
SPORTS ARENA
|
SPORTS LEAGUE
|
SPORTS TEAM
|
SPORTING EVENT
|
ATHLETE
|
|
|---|---|---|---|---|---|---|
|
1
|
Not at all
|
12.5%
|
10.8%
|
12.1%
|
8.0%
|
18.0%
|
|
2
|
|
6.2%
|
5.7%
|
6.6%
|
4.7%
|
9.6%
|
|
3
|
Moderately
|
29.4%
|
30.4%
|
28.7%
|
28.0%
|
30.9%
|
|
4
|
|
11.0%
|
11.3%
|
11.1%
|
12.9%
|
9.0%
|
|
5
|
Definitely
|
40.9%
|
41.7%
|
41.5%
|
46.3%
|
32.5%
|
| MEAN |
3.62%
|
3.67%
|
3.63%
|
3.85%
|
3.28%
|
|
