Quote of the Day
"If any of them looked at that and said the team is saying, ‘Get in here and sit on your hands,' that’s not the case."
-- Chiefs Dir of Stadium Operations Steve Schneider, on the team's new policy against "continuous standing" during games at Arrowhead Stadium (BOSTON GLOBE, 7/6).
Top Stories
Nadal's Win Earns NBC 4.6/12 Overnight Rating Rafael Nadal’s epic win over Roger Federer in the Wimbledon men’s final Sunday continues to generate a significant amount of buzz, and it is obvious a number of casual fans tuned into the duel. NBC’s overnight Nielsen rating of a 4.6/12 is the highest for the final match since Pete Sampras’ last win at the All England Club eight years ago. The mark is also up a whopping 43.8% from the same pairing last year, further signifying the sporting public is getting into this modern-day Borg-McEnroe rivalry. NBC’s less-is-more approach in broadcasting the match is also applauded by critics. Nadal’s conquest on the famed grass courts is the capper of a great weekend for the peacock, which also saw a 21% ratings increase for Venus Williams’ back-to-back win over her sister Serena.
Look Who's Watching
NBC launching progressive total audience measurement index in time for Beijing Games.
Packing Peanuts
Sonics' history moving with team to Oklahoma; KeyBank may pull naming sponsorship from Seattle arena.
Everywhere You Don't Want To Be
Struggling Chevy cutting back on track sponsorships; Brian France recognizes the economy's adverse effect on NASCAR.
Not Sitting Pretty
Recently retired Floyd Mayweather criticizes HBO broadcasters for racial bias.
Government Reform
Selig refutes Manfred's information about start date for MLB's '04 drug testing.
Continental Drift
Jagr becomes first major name to defect to new Russian league -- is it troubling for the NHL?
Low Down From Track Town
Ad adjusted for final day of track trials; Gay's injury could limit earnings from adidas.
The Buck Stops Here
Joe Buck affirms love for baseball, apologizes for "humorous" comments.
