Experts Weigh In On Super Bowl Audience CBS' Pregame Slate Heavy On History NFL Panthers' Social Media Presence Thriving NHL.tv Relaunch Marred By Severe Glitches TPT Draws More Than 170,000 Views For UM Event Winter X Games Sees Lowest Audience Since '04 Media Notes CBS Fully Prepared For Super Bowl 50 Coverage Hunt: Digital Company Could Get NFL Rights Soon GoPro, PGA Tour To Live Stream Phoenix Open
SBD/Issue 198/Sports Media
Tennis At A Critical Stretch With TV Rights, Online Activation
Published July 3, 2008
|Williams Sisters Final At Wimbledon Would
Likely Give NBC Healthy Boost In TV Ratings
SISTER ACT: With both Venus and Serena Williams reaching the Wimbledon semifinals, NBC "might find out if [they] can still produce boffo TV box office." NBC's Mary Carillo said they both "absolutely" should reach Saturday's final. Carillo: "It absolutely helps ratings when the Williams are both on center court. Their rivalry is what created the primetime U.S. Open women's final" (USA TODAY, 7/3).