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SBD/Issue 198/Sports Media
Tennis At A Critical Stretch With TV Rights, Online Activation
Published July 3, 2008
|Williams Sisters Final At Wimbledon Would
Likely Give NBC Healthy Boost In TV Ratings
SISTER ACT: With both Venus and Serena Williams reaching the Wimbledon semifinals, NBC "might find out if [they] can still produce boffo TV box office." NBC's Mary Carillo said they both "absolutely" should reach Saturday's final. Carillo: "It absolutely helps ratings when the Williams are both on center court. Their rivalry is what created the primetime U.S. Open women's final" (USA TODAY, 7/3).