Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
SBD/Issue 198/Sports Media
Tennis At A Critical Stretch With TV Rights, Online Activation
Published July 3, 2008
|Williams Sisters Final At Wimbledon Would
Likely Give NBC Healthy Boost In TV Ratings
SISTER ACT: With both Venus and Serena Williams reaching the Wimbledon semifinals, NBC "might find out if [they] can still produce boffo TV box office." NBC's Mary Carillo said they both "absolutely" should reach Saturday's final. Carillo: "It absolutely helps ratings when the Williams are both on center court. Their rivalry is what created the primetime U.S. Open women's final" (USA TODAY, 7/3).