World Series Averages 13.8 Million Viewers Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Ruling Allows Purchase Of CSN Houston New Ads Promote NBC's Streaming Platform Bears Players Embrace Media Opportunities Final Ratings Media Notes
Upcoming Conferences and Events
SBD/Issue 198/Sports Media
Tennis At A Critical Stretch With TV Rights, Online Activation
Published July 3, 2008
|Williams Sisters Final At Wimbledon Would
Likely Give NBC Healthy Boost In TV Ratings
SISTER ACT: With both Venus and Serena Williams reaching the Wimbledon semifinals, NBC "might find out if [they] can still produce boffo TV box office." NBC's Mary Carillo said they both "absolutely" should reach Saturday's final. Carillo: "It absolutely helps ratings when the Williams are both on center court. Their rivalry is what created the primetime U.S. Open women's final" (USA TODAY, 7/3).