U.S.-China Draws 5.7 Million Viewers To Fox Discovery Lands European Oly Rights Through '24 Fox, USGA "Pleased Overall" With U.S. Open Coverage Golf Analyst Oosterhuis Fighting Alzheimer's Costas To Apologize To Cubs Pitcher Media Notes Fox' David Neal Ready For Big Soccer Day St. Louis Top Market For World Cup NBCSN Using TSN Talent For NHL Draft More Reviews Of Fox' U.S. Open Coverage
SBD/Issue 198/Sports Media
Tennis At A Critical Stretch With TV Rights, Online Activation
Published July 3, 2008
|Williams Sisters Final At Wimbledon Would
Likely Give NBC Healthy Boost In TV Ratings
SISTER ACT: With both Venus and Serena Williams reaching the Wimbledon semifinals, NBC "might find out if [they] can still produce boffo TV box office." NBC's Mary Carillo said they both "absolutely" should reach Saturday's final. Carillo: "It absolutely helps ratings when the Williams are both on center court. Their rivalry is what created the primetime U.S. Open women's final" (USA TODAY, 7/3).