SBD/Issue 198/Sponsorships, Advertising & Marketing

Who Wants Dessert? Mets Name Kozy Shack Team's Official Pudding

Kozy Shack Inks Deal To
Become Official Pudding Of Mets
The Mets and New York-based pudding manufacturer Kozy Shack last week agreed to a deal making Kozy Shack "the official pudding" of the team, according to John Metcalfe of the N.Y. TIMES. Terms of the deal were not disclosed. The Mets said that the official pudding distinction is "almost certain to carry over from" Shea Stadium to Citi Field when the Mets begin play there in '09, and Kozy Shack and the Mets both said that they "were looking at a three-year deal starting next year." The pudding has been available at Shea Stadium for "about a year," and the Kozy Shack name currently "graces the stadium's turnstiles and billows up on the field's huge video screen." Tubs of the puddings are sold "at all of the stadium's high-traffic concession areas ... alongside the hot dogs and giant pretzels, and are being included in children’s meals at the ballpark." The company is "trying to position its products as a healthy alternative to the foods that most people look forward to at a ballgame" (N.Y. TIMES, 7/3).

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