SBD/Issue 198/Sponsorships, Advertising & Marketing

Office Depot To Be Co-Primary Sponsor Of Stewart's Haas Ride In '09

Tony Stewart has an agreement in principle that will make Office Depot a co-primary sponsor on his new NASCAR Sprint Cup ride at Haas CNC Racing beginning in '09, industry sources said. Stewart is expected to announce in the coming weeks that he is buying into the Haas operation and the team will be rebranded to take on Stewart's name. As reported last week, Old Spice remains the leading candidate to be the other co-primary sponsor with Office Depot, which is in its final season as Carl Edwards' sponsor of the No. 99 Roush Fenway Racing Ford.

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