Cardinals Fans Preview Super Bowl App Raptors Offer Peek At New Logo, Brand Identity College Football Bowl Season Kicks Off Rays' Ballpark Talks May Be Back On Track L.A. Relocation Off The Table For NFL In '15 Dish Reaches Deal With Comcast SportsNet Weekend Hot Reads '14-15 Bowl Season Set To Begin Daktronics To Provide Petco Park Displays
SBD/Issue 198/Sponsorships, Advertising & Marketing
New Nike Tennis Commercial Reveals Roger Federer's "Coach"
Published July 3, 2008
|Watch The Clip|
GREAT SCOTT! CNBC's Darren Rovell reported Nike plans to release its new Hyperdunk shoe in a teal version to resemble the “Air McFly” shoes actor Michael J. Fox sported in the ’89 film “Back To The Future II.” Fewer than 1,000 pairs of the shoes will be produced. Nike is not using “Back to the Future” or the word “McFly” in relation to the shoe, as sources said that Nike is “trying to figure out just how much NBC Universal, which owns rights to the film,” wants to be associated with the project (CNBC.com, 7/2).