Daytona 500 Sells Out For Second Straight Year Heinz Field Hosts Stadium Series Game Drivers: Format Didn't Cause Wrecks In Xfinity Race Orlando City SC Draws 10,473 For Stadium Open House Swofford Hopeful Of ACC's Future In N.C. Sources: Warriors Contact Turner About Shaq Feud Could Ballmer Move Clippers To Inglewood? Cuban Calls Out Bleacher Report For Tweet Sources: Turner Gets UEFA Rights Foot Locker's Q4 Beats Expectations
SBD/Issue 198/Sponsorships, Advertising & Marketing
New Nike Tennis Commercial Reveals Roger Federer's "Coach"
Published July 3, 2008
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GREAT SCOTT! CNBC's Darren Rovell reported Nike plans to release its new Hyperdunk shoe in a teal version to resemble the “Air McFly” shoes actor Michael J. Fox sported in the ’89 film “Back To The Future II.” Fewer than 1,000 pairs of the shoes will be produced. Nike is not using “Back to the Future” or the word “McFly” in relation to the shoe, as sources said that Nike is “trying to figure out just how much NBC Universal, which owns rights to the film,” wants to be associated with the project (CNBC.com, 7/2).