Fox Sports Digital Hires Pesavento CFP Committee Visiting Charlotte ESPN Marks 25 Years Of "OTL" Michigan Once Again A Nike School John Deere Classic Extension Expected CONCACAF Gold Cup Starts Today U.S. Women May Get N.Y. Parade Cincinnati Sees Downtown Unrest ESPN Moving Event From Trump Course Bucks To Hold Camp In Madison
SBD/Issue 198/Sponsorships, Advertising & Marketing
New Nike Tennis Commercial Reveals Roger Federer's "Coach"
Published July 3, 2008
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GREAT SCOTT! CNBC's Darren Rovell reported Nike plans to release its new Hyperdunk shoe in a teal version to resemble the “Air McFly” shoes actor Michael J. Fox sported in the ’89 film “Back To The Future II.” Fewer than 1,000 pairs of the shoes will be produced. Nike is not using “Back to the Future” or the word “McFly” in relation to the shoe, as sources said that Nike is “trying to figure out just how much NBC Universal, which owns rights to the film,” wants to be associated with the project (CNBC.com, 7/2).