Overnight Ratings: PGA Tour, U.S. Open Rave Reviews For McLane Stadium T'Wolves Set Sales Record In Wake Of Love Trade NCAA Faces Suit Challenging Scholarship Limits Could Goodell Make Example Of McDonald? ABC Sees Mixed Bag For CFB Openers Nike Retains Durant With Deal Worth Over $265M IndyCar Finale Sees Lower Attendance Centerplate Announces Des Hague's Resignation Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 198/Sponsorships, Advertising & Marketing
Published July 3, 2008
|Zheng First Chinese Tennis Player
To Reach Grand Slam Semifinal
THIS IS THE END: In Portland, Brent Hunsberger writes Portland-based startup Environmentally Neutral Design (END) “aims to do what none has dared: market performance running shoes as sustainable footwear.” END is “pitching shoes whose greatest sustainable attributes are what’s missing: eye-catching bells and whistles that don’t much help runners move faster down the trail or track.” END’s trail runners and hikers will go on sale in Recreational Equipment Inc. stores and on its Web site on August 1 (Portland OREGONIAN, 7/3).
NOTES: T-Mobile is switching to a series of ads with the tagline “Say Goodbye To Goodbye.” The ads “include pop-culture references, with cameo appearances" by former NFLer Brett Favre and Porky Pig (WALL STREET JOURNAL, 7/3)….Former Gold-medal winning swimmer Mark Spitz and Olympic Gold-Medal winning gymnast Nadia Comaneci on July 15 will officially begin a campaign endorsing Botox. A spokesperson for Botox manufacturer Allergan said that the two are part of “a new campaign aimed at educating consumers about the safe and effective use of Botox.” Other Botox endorsers include WTA Tour player Lindsay Davenport and Tennis HOFer Tracy Austin (ORANGE COUNTY REGISTER, 7/1)….Bucks first-round draft pick F Joe Alexander, whose nickname is “Vanilla Sky” and whose parents have worked for Nestle, was asked by SI's Dan Patrick if he would do endorsements for Nestle. Alexander: “Only if they make me a taste tester. And make a Vanilla Sky bar” (SI, 7/7 issue).