SBD/Issue 198/Sponsorships, Advertising & Marketing

Marketplace Roundup

Zheng First Chinese Tennis Player
To Reach Grand Slam Semifinal
The WALL STREET JOURNAL’s Sky Canaves writes five weeks before the Beijing Games, China "already has a new sports hero” in Sony Ericsson WTA Tour player Zheng Jie, the first Chinese player to reach a Grand Slam semifinal. In a country where tennis "still lags in popularity behind basketball and soccer, Ms. Zheng could draw new fans to the sport, much as the success of [Rockets C] Yao Ming sharply boosted the country’s interest in basketball” (WSJ.com, 7/3). Zheng plans to donate "a large portion” of her $350,000 earnings at Wimbledon to victims of the earthquakes in China in May (MIAMI HERALD, 7/3).

THIS IS THE END: In Portland, Brent Hunsberger writes Portland-based startup Environmentally Neutral Design (END) “aims to do what none has dared: market performance running shoes as sustainable footwear.” END is “pitching shoes whose greatest sustainable attributes are what’s missing: eye-catching bells and whistles that don’t much help runners move faster down the trail or track.” END’s trail runners and hikers will go on sale in Recreational Equipment Inc. stores and on its Web site on August 1 (Portland OREGONIAN, 7/3).

NOTES: T-Mobile is switching to a series of ads with the tagline “Say Goodbye To Goodbye.” The ads “include pop-culture references, with cameo appearances" by former NFLer Brett Favre and Porky Pig (WALL STREET JOURNAL, 7/3)….Former Gold-medal winning swimmer Mark Spitz and Olympic Gold-Medal winning gymnast Nadia Comaneci on July 15 will officially begin a campaign endorsing Botox. A spokesperson for Botox manufacturer Allergan said that the two are part of “a new campaign aimed at educating consumers about the safe and effective use of Botox.” Other Botox endorsers include WTA Tour player Lindsay Davenport and Tennis HOFer Tracy Austin (ORANGE COUNTY REGISTER, 7/1)….Bucks first-round draft pick F Joe Alexander, whose nickname is “Vanilla Sky” and whose parents have worked for Nestle, was asked by SI's Dan Patrick if he would do endorsements for Nestle. Alexander: “Only if they make me a taste tester. And make a Vanilla Sky bar” (SI, 7/7 issue).

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