Mets Enter '17 Season With Highest Payroll Ever Topgolf Kicks Off Stadium Tour In Seattle European Tour Event Uses New Format NBA Kings Trade DeMarcus Cousins To Pelicans IMG College, USF To Part Ways NASCAR's The Clash Draws Small Crowd Silver Wants All-Star Game In Charlotte Soccer, Boxing Stream On Social Channels NBA Raises Money For Sager Charity Harvard Forum Looks At Tech In Sports
SBD/Issue 198/Sponsorships, Advertising & Marketing
Published July 3, 2008
|Zheng First Chinese Tennis Player
To Reach Grand Slam Semifinal
THIS IS THE END: In Portland, Brent Hunsberger writes Portland-based startup Environmentally Neutral Design (END) “aims to do what none has dared: market performance running shoes as sustainable footwear.” END is “pitching shoes whose greatest sustainable attributes are what’s missing: eye-catching bells and whistles that don’t much help runners move faster down the trail or track.” END’s trail runners and hikers will go on sale in Recreational Equipment Inc. stores and on its Web site on August 1 (Portland OREGONIAN, 7/3).
NOTES: T-Mobile is switching to a series of ads with the tagline “Say Goodbye To Goodbye.” The ads “include pop-culture references, with cameo appearances" by former NFLer Brett Favre and Porky Pig (WALL STREET JOURNAL, 7/3)….Former Gold-medal winning swimmer Mark Spitz and Olympic Gold-Medal winning gymnast Nadia Comaneci on July 15 will officially begin a campaign endorsing Botox. A spokesperson for Botox manufacturer Allergan said that the two are part of “a new campaign aimed at educating consumers about the safe and effective use of Botox.” Other Botox endorsers include WTA Tour player Lindsay Davenport and Tennis HOFer Tracy Austin (ORANGE COUNTY REGISTER, 7/1)….Bucks first-round draft pick F Joe Alexander, whose nickname is “Vanilla Sky” and whose parents have worked for Nestle, was asked by SI's Dan Patrick if he would do endorsements for Nestle. Alexander: “Only if they make me a taste tester. And make a Vanilla Sky bar” (SI, 7/7 issue).