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SBD/Issue 198/Leagues & Governing Bodies
Published July 3, 2008
|Many Ballparks Having
Trouble Selling Premium Seats
POWER OUTAGE: The AP's Tim Dahlberg wrote look around almost any MLB ballpark "outside of Boston or [N.Y.] and you'll see large chunks of prime seats going unused -- whether the game is sold out or not." The economy "could be to blame, as could the price of gas," as could "ticket prices that increased 10.9[%] this season alone." Or, "maybe baseball isn't delivering on what brought fans back to the ballpark in the first place in the late '90s and touched off today's attendance boom: the big home run" (AP, 7/2).
TRENDING UPWARD: WNBA games on ABC through the end of June (four games) are averaging a 0.6 rating (747,035 viewers), up from a 0.5 rating last season. On ESPN2, WNBA games are averaging a 0.2 coverage area rating (250,241 viewers) through six games, even from the same point last season. Also, WNBA average attendance has risen to 7,519 through the end of June, a 2.44% increase over an average of 7,340 through the comparable period in '07 (THE DAILY).