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SBJ In-Depth: Action Sports

On the eve of the Summer X Games in Los Angeles, the event finds itself a mature property working to maintain relationships with a maturing audience. At the same time, the X Games producers know they have to stay relevant to a young core audience drawn to action sports and the new generation of athletes. This In-Depth will look at the fresh ways the X Games and action sports as a segment are positioning themselves and the way sponsors are using them to reach key demographics. Publishing Date: July 28 Ad Close: July 14 Materials Close: July 16

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