More Than 50,000 Fans Flock To Travers Dodgers' Scully Says Next Year His Last In Role U.S. Open Set To Begin With Renovated Stadium Nationals Xerox Launching Campaign Around U.S. Open Road America Eyeing Sprint Cup Race Funding For Wilson's Family Pours In Fan Dies From Turner Field Fall Sonoma Looking To Be Finale Again For '16 Renovated Sun Life Stadium Gets Good Reviews
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On the eve of the Summer X Games in Los Angeles, the event finds itself a mature property working to maintain relationships with a maturing audience. At the same time, the X Games producers know they have to stay relevant to a young core audience drawn to action sports and the new generation of athletes. This In-Depth will look at the fresh ways the X Games and action sports as a segment are positioning themselves and the way sponsors are using them to reach key demographics. Publishing Date: July 28 Ad Close: July 14 Materials Close: July 16
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