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SBD/Issue 194/The Back of the Book
ESPN Sports Poll: How Interested Are You In Wimbledon?
Published June 27, 2008
The ESPN Sports Poll, a service of TNS Sport, asks sports fans during June and July of '07 how interested they are in Wimbledon. The following are interest levels among sports fans for last year's tournament, with comparisons to the same time period '02. Also provided are interest levels among ATP fans, and WTA fans for last year's tournament, as well as ATP and WTA fan and avid fan levels among the U.S. population for the full year '07 (ESPN Sports Poll).
|
HOW INTERESTED ARE YOU IN THIS YEAR'S WIMBLEDON?
|
||
|
LEVEL OF INTEREST
|
'07 SPORTS FANS
(n = 1,037) |
'02 SPORTS FANS
(n = 1,300) |
|---|---|---|
|
Not at all interested
|
66.5%
|
61.2%
|
|
A little bit interested
|
12.5%
|
14.1%
|
| Somewhat interested |
13.1%
|
14.7%
|
| Very interested |
7.9%
|
10.0%
|
| TOTAL INTEREST |
33.5%
|
38.8%
|
|
HOW INTERESTED ARE YOU IN THIS YEAR'S WIMBLEDON ('07)?
|
||
|
LEVEL OF INTEREST
|
ATP FANS (n = 212)
|
WTA FANS (n = 231)
|
|---|---|---|
| Not at all interested |
29.7%
|
33.3%
|
| A little bit interested |
25.0%
|
22.9%
|
| Somewhat interested |
25.5%
|
25.1%
|
| Very interested |
19.8%
|
18.6%
|
| TOTAL INTEREST |
70.3%
|
66.6%
|
|
FAN AVIDITY LEVELS AMONG U.S. POPULATION FOR '07
|
|
|
% U.S. POPULATION
|
|
|---|---|
| ATP Fans |
30.8%
|
| ATP Avid Fans |
5.7%
|
| WTA Fans |
33.4%
|
| WTA Avid Fans |
6.6%
|






