A Nasty Bit Of Rough

Networks, Tourneys To Feel Tiger's Absence

Just two days after captivating sports fans with one of the most heralded golf performances in recent memory, Tiger Woods makes a different kind of splash, announcing he will undergo season-ending knee surgery. His absence almost universally is seen as a huge blow to the PGA Tour and the sport of golf, as the second half of the Tour's season, not to mention the Ryder Cup, will be without golf's marquee attraction. The news also seems destined to hurt the Tour's TV partners. ESPN Radio's Colin Cowherd says golf has "flourished because of Tiger and now his absence will drive the TV ratings off a proverbial cliff." Meanwhile, the absence of the most recognizable face in sports could present new obstacles for advertisers. Nike stands to lose up to $75M worth of exposure according to one estimate. And while media execs already cite strong golf ad sales, networks may have to compensate companies if ratings drop too far.

Black & Blues
MSG/NHL feud escalates as league proposes disciplinary proceedings that could terminate MSG's ownership of Rangers.

Overhead Smash
WTA launches $15M ad effort to "to convert casual or intermittent tennis fans."

Globe Trotter
New UFC CEO Lorenzo Fertitta says MMA will be bigger than the NFL, MLB within five years.

Open For Discussion
Is ESPN poised to take over British Open early-round rights from TNT?

Steaking A Claim   
Hard Rock, NYY Steak part of Yankee Stadium, eyeing future expansion of upscale steakhouse.

Checks & Balances
Nike exec says company uses Web to provide customers tools and services, less for marketing. 

Lay Your Hands On Me
BofA to roll out America's Cheer Olympic effort; takes lead sponsorship of Central Park Bon Jovi concert around MLB All-Star Game. 

Showing His Stripes 
adidas’ Hainer says speaking out over Tibet “definitely” not the job of Olympic sponsors.