SBJ In-Depth: Sports Video Games

If there’s one segment of the sports business that the mantra “Lead, follow or get out the way” applies, it’s in video games. We’ll look at some of the latest rollouts on the market and the strategies console makers and game creators employ to drive consumer purchases. How has the marketplace changed in the last few years and how might it look in the future? Publishing Date: July 14 Ad Close: June 30 Materials Close: July 2

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.