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SBD/Issue 184/The Back of the Book
How Interested Are You In The NBA Playoffs And NBA Finals?
Published June 13, 2008
The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the NBA Playoffs in general and the NBA Finals. The following are interest levels in both trended over the past five years. As TV ratings have increased in '08, interest in both is expected to increase for the current year. Respondents were polled two weeks prior to the NBA playoffs through 2 weeks after the NBA Finals (ESPN Sports Poll).
|
INTEREST IN NBA PLAYOFFS
|
'03
|
'04
|
'05
|
'06
|
'07
|
|---|---|---|---|---|---|
|
|
n = 983
|
n = 1,155
|
n = 930
|
n = 898
|
n = 872
|
|
Not at all interested
|
37.7%
|
41.1%
|
44.0%
|
45.9%
|
42.8%
|
|
A little bit interested
|
13.3%
|
15.2%
|
16.3%
|
12.9%
|
15.0%
|
|
Somewhat Interested
|
23.4%
|
19.7%
|
22.3%
|
20.3%
|
19.5%
|
| Very Interested |
25.5%
|
24.0%
|
17.4%
|
20.9%
|
22.7%
|
| Total Interest |
62.2%
|
58.9%
|
56.0%
|
54.1%
|
57.2%
|
|
INTEREST IN NBA FINALS
|
'03
|
'04
|
'05
|
'06
|
'07
|
|---|---|---|---|---|---|
|
|
n = 608
|
n = 499
|
n = 548
|
n = 664
|
n = 537
|
| Not at all interested |
42.8%
|
43.7%
|
44.3%
|
45.9%
|
49.0%
|
| A little bit interested |
17.4%
|
13.2%
|
16.4%
|
14.8%
|
13.0%
|
| Somewhat Interested |
23.2%
|
19.2%
|
18.8%
|
19.9%
|
19.6%
|
| Very Interested |
16.6%
|
23.8%
|
20.4%
|
19.4%
|
18.4%
|
| Total Interest |
57.2%
|
56.2%
|
55.6%
|
54.1%
|
51.0%
|
