Rockstar, Burger King Top Sponsor Exposure For CBS' MMA Telecast

CBS' MMA Debut Gives Rockstar Big Exposure

Rockstar Energy Drink, Burger King and StreetFighter.com received the most exposure of all corporate sponsors during CBS' debut broadcast of "CBS EliteXC Saturday Night Fights" last weekend, according to a brand exposure analysis by Relay Worldwide. The most valuable source of exposure was the ring mat and bumpers, which accounted for 70% of the exposure, followed by fighters' apparel (20%) and on-screen graphics (6%). The exposure totals only include brands that are not affiliated with EliteXC. The following represents the top 10 brands receiving exposure and the amount of on-air exposure they received (Relay Worldwide).

BRAND	EXPOSURE TIME (H:MM:SS)	# OF RECOGNITIONS	VALUE
Rockstar Energy Drink	0:19:57	1,621	$332,240
Burger King	0:10:58	684	$138,457
StreetFighter.com	0:08:18	519	$97,774
Mickey's	0:06:02	389	$71,229
ProElite.com	0:04:54	327	$63,569
Big Black	0:02:06	166	$36,168
Red Alert 3	0:02:37	164	$35,528
Prudential	0:02:26	146	$29,542
TapouT	0:01:46	109	$25,956
Ecko Unlimited	0:02:18	138	$24,389