The Moment Of Truth 

Lakers-Celtics Game One Draws 10.4 Overnight

A good start to the NBA Finals for ABC last night as the overnight rating of a 10.4 is up 30.0% from the comparable 8.0 for last year's Spurs-Cavs Game One. The game earned a 22.8 in L.A. and a 21.7 in Boston, and while complaints filled the Boston market over the late start time, the ratings peaked at a 12.3 from 11:30-11:45pm ET. The 10.4 marks the second-highest Game One overnight since ABC starting airing the Finals six years ago. The enhanced buzz around the series is palpable, with celebrity sightings throughout TD Banknorth Garden -- and just wait till the series gets to L.A. The Celts are pulling in $2M in ticket sales per home game, or double the regular season. And it is good news for building owner Delaware North, which is also reaping food and beverage revenues. But it’s not just the East Coast that has the buzz, as SI.com's Arash Markazi writes that the Lakers have "hypnotized" the normally laid back L.A.

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