Univ. Of Colorado Looking At Selling Folsom Field Naming Rights

CU Considers Selling Folsom Field Naming Rights

The Univ. of Colorado (CU) is "exploring selling stadium naming rights to Folsom Field," but CU Chancellor Bud Peterson said that any potential buyer must "agree to include the current name in the future moniker," according to Kyle Ringo of the Boulder DAILY CAMERA. No sales talks have begun, and Peterson said that the search for a buyer will be a joint effort including reps from the "CU Foundation, the campus and the athletic department." Peterson: "We're exploring what the naming opportunities  for the football stadium might be, recognizing that Folsom Field is the name of the field. ... We've had no discussions about changing it. It has historical significance and it would be, I think, a huge mistake for us to consider doing something like that." Ringo notes CU changed the stadium's name from Colorado Stadium to Folsom Field in '44 to honor late football coach Frederick Folsom. CU regents are "in favor of allowing such a deal with a reputable company." Peterson and Board of Regents Chair Pat Hayes said that selling the naming rights "wouldn't necessarily mean the revenue would go solely to the athletic department." One regent said that CU "shouldn't settle for less than $15[M] for rights lasting between 15 and 20 years." Ringo notes if the school receives that much with a majority going to the athletic department, it "would be able to pay for a new basketball practice facility and repay much of its debt to the CU System and the campus" (Boulder DAILY CAMERA, 6/5).