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The NHL continues to ride a wave of momentum, as Anheuser-Busch becomes the latest company to lock up its status with the league. The brewer re-ups as the NHL’s official beer sponsor in a deal that is worth an estimated $75M over three years. A-B will have category exclusivity for the next Winter Classic and will launch an NHL-themed promo each season of the pact. Meanwhile, TSN is said to be paying in excess of $200M for its six-year rights deal, the most it has paid the league “by far.” Stateside, NBC can only hope to see a repeat tonight of the Game Five triple overtime epic, which still has columnists talking. However, a dark cloud may loom on the horizon for the league -- the Predators are reportedly distancing themselves from Minority Owner Boots Del Biaggio as he finds himself the subject of new lawsuits. Then there is this -- Jim Balsillie still wants to buy a team and relocate it to Hamilton.

Sam's Club 
Tribune Co. intends to keep a minority share of the Cubs for tax purposes.

Free Agent Signing
Showtime to air former HBO stalwart "Inside the NFL" starting with '08 season. 

Back To School
CBS Sports hires NBA TV pioneer Steve Herbst to run revamped college network.

A Star In Stripes
Garnett will wear limited edition, NBA Finals-inspired adidas shoe throughout series.

Fight For The Rights
BOCOG cracking down on non-sponsors trying to gain foothold around Beijing Games.

August Rush
NBC aggressively pushing Olympic ad time in upfront season as net reportedly is up to $300M off its sales target.

The Lions' Share
Aston Villa shuns estimated $4M from jersey sponsorship in favor of charitable venture.

Stop Trop & Roll
Selig asserts Rays need new ballpark to compete with bigger markets, vows support.