Demographics For Fans Of NBA, NHL Finals Teams

Scarborough Sports Marketing last year surveyed more than 230,000 residents in 81 U.S. markets, measuring a variety of topics. The following shows consumer preferences of fans surveyed in the markets of the four teams playing in the NBA and NHL Finals. Scarborough defines a fan as one who watched a team on TV or listened to a game on the radio within the month prior to being surveyed or attended a game within the past year. For example, 47% of the 3,153 adults in Detroit surveyed from Feb. '07-Jan. '08 claimed to be a Red Wings fan, while 30.7% of those fans ate at Burger King within the past month (Scarborough Sports Marketing).