Anheuser-Busch Replaces Miller At Milwaukee Mile

Anheuser-Busch Replacing Miller At Milwaukee Mile

Milwaukee Mile officials Friday confirmed that Anheuser-Busch and Wisconsin-based Beechwood Distributing "had snagged a deal with the track to become a marketing partner in the domestic beer category," replacing Miller Brewing Co., according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Milwaukee Mile Chair Craig Stoehr said of the deal, "We expect it to be a multiyear arrangement, and we are very excited about it." Stoehr said that Bud signage "would replace Miller signs in time" for yesterday's IRL ABC Supply Co./A.J. Foyt 225. Stoehr added that A-B products "would be available all weekend, but added that some vendors would still be selling Miller beer." However, Miller Brewing Co. Dir of Media Relations Julian Green said that it "was his understanding that no Miller products would be available on the track grounds." Meanwhile, in the coming weeks, Beechwood Distributing will "unveil a new promotion that will allow race fans to receive a free NASCAR Nationwide Series ticket with a purchase" (Milwaukee Journal Sentinel, 5/31).

MILE HIGH: An estimated crowd of 28,000 attended yesterday's IRL ABC Supply Co./A.J. Foyt 225 at the Milwaukee Mile, up more than 30% from last year's race (MILWAUKEE JOURNAL SENTINEL, 6/2).