SBD/Issue 174/The Back of the Book

French Open Ratings, Demographic Trends On NBC

With French Open coverage on NBC beginning this weekend, the following presents a demographic analysis of Nielsen ratings for all NBC French Open telecasts from recent years (MAGNA).

YR
NBC RATING
(ALL TELECASTS)
W
18-34
W
18-49
W
25-54
W
35-64
M
18-34
M
18-49
M
25-54
M
35-64
'07
1.3
0.3
0.5
0.6
0.7
0.6
0.7
0.7
0.8
'06
1.4
0.3
0.5
0.6
0.8
0.4
0.5
0.7
0.8
'05
1.3
0.4
0.5
0.5
0.7
0.4
0.5
0.6
0.7
'04
1.5
0.4
0.6
0.7
0.8
0.4
0.6
0.6
0.8
'03
1.6
0.4
0.6
0.7
0.9
0.5
0.6
0.7
0.8
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