SBD/Issue 174/The Back of the Book

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  • French Open Ratings, Demographic Trends On NBC

    With French Open coverage on NBC beginning this weekend, the following presents a demographic analysis of Nielsen ratings for all NBC French Open telecasts from recent years (MAGNA).

    YR
    NBC RATING
    (ALL TELECASTS)
    W
    18-34
    W
    18-49
    W
    25-54
    W
    35-64
    M
    18-34
    M
    18-49
    M
    25-54
    M
    35-64
    '07
    1.3
    0.3
    0.5
    0.6
    0.7
    0.6
    0.7
    0.7
    0.8
    '06
    1.4
    0.3
    0.5
    0.6
    0.8
    0.4
    0.5
    0.7
    0.8
    '05
    1.3
    0.4
    0.5
    0.5
    0.7
    0.4
    0.5
    0.6
    0.7
    '04
    1.5
    0.4
    0.6
    0.7
    0.8
    0.4
    0.6
    0.6
    0.8
    '03
    1.6
    0.4
    0.6
    0.7
    0.9
    0.5
    0.6
    0.7
    0.8

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