CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/Issue 174/Sports Media
Writer Says CBC's Reluctance To Cover Crosby A Disservice To Net
Published May 30, 2008
|Writer Calls Out The CBC For Its
Reluctance To Cover Crosby
HOCKEYTOWN: In N.Y., Richard Sandomir reports NBC's broadcast of Red Wings-Penguins Game Three drew an 18.2 rating in Detroit, 14% above ESPN's coverage of Pistons-Celtics Eastern Conference Finals Game Five. Sandomir notes "hockey's win over basketball was partly because of its game being on NBC, a broadcast network, and the NBA game being seen on a cable network" (N.Y. TIMES, 5/30).