SBD/Issue 174/Sports Media

Green Giants: Celtics-Pistons Game Five Up 59% Over '07 Game

ESPN Earns 5.1 Coverage Area Rating For
Wednesday's Pistons-Celtics Game Five
ESPN earned a 5.1 coverage area rating (6.4 million viewers) for Wednesday night's Pistons-Celtics Eastern Conference Finals Game Five, up 59.4% from the comparable 3.2 coverage rating (4.0 million viewers) for the Jazz-Spurs Western Conference Finals Game Five last year. Wednesday's game marked ESPN's third-most-viewed NBA telecast ever (THE DAILY).

ESPN NETS SEE RECORD MONTH: ESPN2 and ESPNEWS each posted its best May ever, averaging more HHs on a total-day basis than any previous May. In addition ESPN's 24-hour audience grew 21% over last year, and was the second largest for the month in the net's history. ESPN's jump is due in large part to increased audiences for the NBA Playoffs, MLB and "SportsCenter." In addition, ESPN also set viewership marks in male demos 18-34, 18-49 and 25-54 (ESPN).

HOORAY FOR MAY: TNT saw an increase in HHs from last May, as the NBA Playoffs led the network to a 5.9% jump. For MLB, each major cable partner also saw an increase for May, as ESPN, TBS and WGN saw gains. Golf Channel was the only sports network to see a significant decline in May. The chart below shows average HHs for the month of May for select cable networks (THE DAILY).

CABLE NET AVERAGES FOR THE MONTH OF MAY
NET
PRIMETIME HHs (000)
'07 (000)
% +/-
FULL DAY HHs (000)
'07 (000)
% +/-
TNT
2,257
1,976
14.2%
1,123
1,060
5.9%
ESPN
1,432
1,134
26.3%
701
577
21.5%
TBS
1,254
1,065
17.7%
733
652
12.4%
Versus
437
259
68.7%
116
79
46.8%
ESPN2
389
391
-0.5%
230
211
9.0%
Speed
313
259
20.8%
144
125
15.2%
WGN
251
238
5.5%
198
169
17.2%
Golf Channel
99
118
-16.1%
68
73
-6.8%
ESPNews
66
67
-1.5%
59
59
0.0%
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