L.A. 2024 Taps Creative Agencies KT Tape To Sponsor USATF LeBron James' Charity Teaming Up For Toy Line Coyotes jersey exchange FCS Championship May Become "Bowl" Sources: Bryan Brothers Leave Lagardere Classified Advertisements Jim Buss Lists Downtown L.A. Penthouse For $8.8M Toronto Get Its Time To Shine With NBA ASG Turner Sells Out All-Star Ad Inventory
SBD/Issue 174/Sponsorships, Advertising & Marketing
Under Armour To Enter Running Shoe Market In First Half Of '09
Published May 30, 2008
|Under Armour To Begin
Selling Running Shoe In '09
INVESTOR DAY: The SUN's Walker in a separate piece reports at UA's Investor Day the "name of an analyst or investor attending the event hung from each locker" at the stadium, while jerseys of teams that wear UA uniforms also hung from each locker. Some attendees "changed into [UA] workout gear and cross-trainer shoes and were led through a series of drills on the field." UA Senior VP/Brand Marketing Steve Battista: "We wanted them to see life behind the numbers, and this is the perfect environment" (Baltimore SUN, 5/30).