Delany Supports Freshman Ineligibility NBA BOG Mulls Elongated Schedule Bayern Munich, MSN Sign Media Deal Roc Nation, CAA To Co-Rep Cauley-Stein Cubs Selling Bryant Jerseys For $221 Former Packers PR Dir Passes Away Eugene Surprise Winner For World Outdoors Rogers' Pelley Leaving To Head Euro PGA Tour Classified Advertisements Boston Marathon Sponsor Cautious In Marketing
Upcoming Conferences and Events
SBD/Issue 174/Sponsorships, Advertising & Marketing
Under Armour To Enter Running Shoe Market In First Half Of '09
Published May 30, 2008
|Under Armour To Begin
Selling Running Shoe In '09
INVESTOR DAY: The SUN's Walker in a separate piece reports at UA's Investor Day the "name of an analyst or investor attending the event hung from each locker" at the stadium, while jerseys of teams that wear UA uniforms also hung from each locker. Some attendees "changed into [UA] workout gear and cross-trainer shoes and were led through a series of drills on the field." UA Senior VP/Brand Marketing Steve Battista: "We wanted them to see life behind the numbers, and this is the perfect environment" (Baltimore SUN, 5/30).