Overnight Ratings: PGA Tour, U.S. Open Rave Reviews For McLane Stadium T'Wolves Set Sales Record In Wake Of Love Trade NCAA Faces Suit Challenging Scholarship Limits Could Goodell Make Example Of McDonald? ABC Sees Mixed Bag For CFB Openers Nike Retains Durant With Deal Worth Over $265M IndyCar Finale Sees Lower Attendance Centerplate Announces Des Hague's Resignation Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 174/Sponsorships, Advertising & Marketing
Under Armour To Enter Running Shoe Market In First Half Of '09
Published May 30, 2008
|Under Armour To Begin
Selling Running Shoe In '09
INVESTOR DAY: The SUN's Walker in a separate piece reports at UA's Investor Day the "name of an analyst or investor attending the event hung from each locker" at the stadium, while jerseys of teams that wear UA uniforms also hung from each locker. Some attendees "changed into [UA] workout gear and cross-trainer shoes and were led through a series of drills on the field." UA Senior VP/Brand Marketing Steve Battista: "We wanted them to see life behind the numbers, and this is the perfect environment" (Baltimore SUN, 5/30).