Twitter Reax To Brady Decision NFL, Brady Settlement Talks Failed Wis. Assembly Approves Bucks Bill Goodell Upholds Brady Suspension Packers Unveils Alternate Uniform Michigan Ditches Legends Jersey Program Sanders, Avril Endorsing CenturyLink Gold Cup Sees 6% Attendance Jump From '13 Paolantonio Clarifies Bisciotti Comments Iger Talks ESPN Going Straight To Consumer
SBD/Issue 174/Sponsorships, Advertising & Marketing
Under Armour To Enter Running Shoe Market In First Half Of '09
Published May 30, 2008
|Under Armour To Begin
Selling Running Shoe In '09
INVESTOR DAY: The SUN's Walker in a separate piece reports at UA's Investor Day the "name of an analyst or investor attending the event hung from each locker" at the stadium, while jerseys of teams that wear UA uniforms also hung from each locker. Some attendees "changed into [UA] workout gear and cross-trainer shoes and were led through a series of drills on the field." UA Senior VP/Brand Marketing Steve Battista: "We wanted them to see life behind the numbers, and this is the perfect environment" (Baltimore SUN, 5/30).