Learfield Buys Signage Company GoVision Kerry Tharp Named Darlington Raceway President Lightning Keep Stamkos With $68M Deal Olympic Sponsors Worry About Rule 40 Blackmun Downplays Top Fears For Rio Games ESPN Makes Moves In Tech Department Bruin Sports Buys Video Streaming Firm Tix For Ft. Bragg MLB Game Are Nontransferable NBA's N.C. Decision Looms Large For Other Events USA Golf, Top Americans Discuss Rio Concerns
SBD/Issue 174/Sponsorships, Advertising & Marketing
Published May 30, 2008
Nike Saturday in collaboration with Massachusetts-based store Concepts will debut the Nike SB Concepts Lobster Dunk sneaker, which is “inspired by the seafood heritage of New England.” Two hundred pairs of the $150 sneakers will be available exclusively at Concepts, and the first 50 pairs will come in wood crates. Besides the sneakers, each crate will contain a lobster bib, a fork and “other items keeping with the crustacean concept” (BOSTON HERALD, 5/30).
IN THE CARDS: The latest iteration of the MLB Cardinals’ “Play Like a Cardinal” campaign features OFs Ryan Ludwick, Brian Barton and Skip Schumaker and Baseball HOFer Red Schoendienst. The ads, which appear on the main scoreboard at Busch Stadium, feature sayings such as “Play Smart,” and “Play a Hard Nine,” as well as an ad featuring Baseball HOFer Ozzie Smith referring to his jersey number that reads, “To be Number One” (ST. LOUIS POST-DISPATCH, 5/30).
Oakley Launches Integrated U.K. Marketing
Campaign For Its Square O Collection