MLB Network Absorbing MLB Productions Boston Mayor Makes Case For '24 Games CBS, Turner Unveil Tourney Talent Mark Rachesky Is Newest Hawks Bidder Octagon's Baseball Unit Adds Three Agents Polaris Ranger To Sponsor PRCA Lightning Plan More Arena Upgrades Classified Advertisements UFC Meets With New York Legislators Minding My Business With PSE's Mike Donnay
Upcoming Conferences and Events
SBD/Issue 174/Sponsorships, Advertising & Marketing
Published May 30, 2008
Nike Saturday in collaboration with Massachusetts-based store Concepts will debut the Nike SB Concepts Lobster Dunk sneaker, which is “inspired by the seafood heritage of New England.” Two hundred pairs of the $150 sneakers will be available exclusively at Concepts, and the first 50 pairs will come in wood crates. Besides the sneakers, each crate will contain a lobster bib, a fork and “other items keeping with the crustacean concept” (BOSTON HERALD, 5/30).
IN THE CARDS: The latest iteration of the MLB Cardinals’ “Play Like a Cardinal” campaign features OFs Ryan Ludwick, Brian Barton and Skip Schumaker and Baseball HOFer Red Schoendienst. The ads, which appear on the main scoreboard at Busch Stadium, feature sayings such as “Play Smart,” and “Play a Hard Nine,” as well as an ad featuring Baseball HOFer Ozzie Smith referring to his jersey number that reads, “To be Number One” (ST. LOUIS POST-DISPATCH, 5/30).
Oakley Launches Integrated U.K. Marketing
Campaign For Its Square O Collection