CBSSN's Daily Jim Rome Show Ending Executive Transactions Wells Fargo Center Adding New Wi-Fi System Vikings' PSLs Going Fast For New Stadium Daly Calls Out Fehr For Lockout Prediction "MNF" Finale Gets Strong Overnight IMG Consulting Wins Visa Business 23 Delaware Governor Discusses Sports Gambling Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 174/Sponsorships, Advertising & Marketing
DuPont, Hendrick Extend Sponsorship Of Gordon's No. 24 Chevy
Published May 30, 2008
|DuPont To Sponsor Gordon's Ride
Through 2010 NASCAR Season
MORE DEALS FOR GORDON: In Ft. Lauderdale, Sarah Talalay reported Gordon is partnering with Florida-based N2Revolution to promote the company's PurigeN98, a "high-purity nitrogen tire inflation system" that helps keep tires "properly inflated." Racing schools for both Gordon and Mario Andretti currently use the system (SUN-SENTINEL.com, 5/29).
WHAT A GEM: Gillett Evernham Motorsports (GEM) has signed driver Elliott Sadler to a multi-year contract extension. Sadler, who joined GEM in '06, drives the No. 19 Sprint Cup Dodge sponsored by Best Buy, Stanley Tools, McDonald's and Siemens (Dustin Long, HAMPTONROADS.com, 5/29). Sadler during Sunday's Best Buy 400 benefiting Student Clubs for Autism Speaks will drive an "Autism Speaks-themed car" (Wilmington NEWS JOURNAL, 5/30).