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SBD/Issue 174/Sponsorships, Advertising & Marketing
DuPont, Hendrick Extend Sponsorship Of Gordon's No. 24 Chevy
Published May 30, 2008
|DuPont To Sponsor Gordon's Ride
Through 2010 NASCAR Season
MORE DEALS FOR GORDON: In Ft. Lauderdale, Sarah Talalay reported Gordon is partnering with Florida-based N2Revolution to promote the company's PurigeN98, a "high-purity nitrogen tire inflation system" that helps keep tires "properly inflated." Racing schools for both Gordon and Mario Andretti currently use the system (SUN-SENTINEL.com, 5/29).
WHAT A GEM: Gillett Evernham Motorsports (GEM) has signed driver Elliott Sadler to a multi-year contract extension. Sadler, who joined GEM in '06, drives the No. 19 Sprint Cup Dodge sponsored by Best Buy, Stanley Tools, McDonald's and Siemens (Dustin Long, HAMPTONROADS.com, 5/29). Sadler during Sunday's Best Buy 400 benefiting Student Clubs for Autism Speaks will drive an "Autism Speaks-themed car" (Wilmington NEWS JOURNAL, 5/30).