SBD/Issue 174/Sponsorships, Advertising & Marketing

DuPont, Hendrick Extend Sponsorship Of Gordon's No. 24 Chevy

DuPont To Sponsor Gordon's Ride
Through 2010 NASCAR Season
DuPont, Hendrick Motorsports and NASCAR driver Jeff Gordon have signed an extension of DuPont's sponsorship of the No. 24 NASCAR Sprint Cup Series Chevy through the 2010 season, by which point the agreement will have existed for 18 years. Financial terms of the deal were not disclosed. The announcement was made Thursday during the annual DuPont NASCAR Day, an employee appreciation event at the company's HQs in Wilmington, Delaware (DuPont). Gordon: "DuPont has a long tradition of excellence in the automotive world, and we're proud to be a part of it. The fact that we're now in our 16th year together speaks volumes about the success of this partnership" (Wilmington NEWS JOURNAL, 5/30). 

MORE DEALS FOR GORDON: In Ft. Lauderdale, Sarah Talalay reported Gordon is partnering with Florida-based N2Revolution to promote the company's PurigeN98, a "high-purity nitrogen tire inflation system" that helps keep tires "properly inflated." Racing schools for both Gordon and Mario Andretti currently use the system (SUN-SENTINEL.com, 5/29).

WHAT A GEM: Gillett Evernham Motorsports (GEM) has signed driver Elliott Sadler to a multi-year contract extension. Sadler, who joined GEM in '06, drives the No. 19 Sprint Cup Dodge sponsored by Best Buy, Stanley Tools, McDonald's and Siemens (Dustin Long, HAMPTONROADS.com, 5/29). Sadler during Sunday's Best Buy 400 benefiting Student Clubs for Autism Speaks will drive an "Autism Speaks-themed car" (Wilmington NEWS JOURNAL, 5/30).

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