SBD/Issue 174/Sponsorships, Advertising & MarketingPrint All
Under Armour To Begin
Selling Running Shoe In '09
INVESTOR DAY: The SUN's Walker in a separate piece reports at UA's Investor Day the "name of an analyst or investor attending the event hung from each locker" at the stadium, while jerseys of teams that wear UA uniforms also hung from each locker. Some attendees "changed into [UA] workout gear and cross-trainer shoes and were led through a series of drills on the field." UA Senior VP/Brand Marketing Steve Battista: "We wanted them to see life behind the numbers, and this is the perfect environment" (Baltimore SUN, 5/30).
DuPont To Sponsor Gordon's Ride
Through 2010 NASCAR Season
MORE DEALS FOR GORDON: In Ft. Lauderdale, Sarah Talalay reported Gordon is partnering with Florida-based N2Revolution to promote the company's PurigeN98, a "high-purity nitrogen tire inflation system" that helps keep tires "properly inflated." Racing schools for both Gordon and Mario Andretti currently use the system (SUN-SENTINEL.com, 5/29).
WHAT A GEM: Gillett Evernham Motorsports (GEM) has signed driver Elliott Sadler to a multi-year contract extension. Sadler, who joined GEM in '06, drives the No. 19 Sprint Cup Dodge sponsored by Best Buy, Stanley Tools, McDonald's and Siemens (Dustin Long, HAMPTONROADS.com, 5/29). Sadler during Sunday's Best Buy 400 benefiting Student Clubs for Autism Speaks will drive an "Autism Speaks-themed car" (Wilmington NEWS JOURNAL, 5/30).
Nike Saturday in collaboration with Massachusetts-based store Concepts will debut the Nike SB Concepts Lobster Dunk sneaker, which is “inspired by the seafood heritage of New England.” Two hundred pairs of the $150 sneakers will be available exclusively at Concepts, and the first 50 pairs will come in wood crates. Besides the sneakers, each crate will contain a lobster bib, a fork and “other items keeping with the crustacean concept” (BOSTON HERALD, 5/30).
IN THE CARDS: The latest iteration of the MLB Cardinals’ “Play Like a Cardinal” campaign features OFs Ryan Ludwick, Brian Barton and Skip Schumaker and Baseball HOFer Red Schoendienst. The ads, which appear on the main scoreboard at Busch Stadium, feature sayings such as “Play Smart,” and “Play a Hard Nine,” as well as an ad featuring Baseball HOFer Ozzie Smith referring to his jersey number that reads, “To be Number One” (ST. LOUIS POST-DISPATCH, 5/30).
Oakley Launches Integrated U.K. Marketing
Campaign For Its Square O Collection