SBD/Issue 174/Franchises

Rangers Offer Ticket Discounts To Combat Struggling Attendance

Rangers Offering Ticket Specials
To Boost Lagging Attendance
MLB Rangers ticket sales this season "have lagged," as the team is averaging only 24,077 fans per game at Rangers Ballpark in Arlington, "lower than any season average since" the ballpark opened in '94, according to Bryan French of the FT. WORTH STAR-TELEGRAM. The team is on pace to "draw fewer than 1.93 million fans this season," which would fall short of the "lowest full-season total at the ballpark" of 2.1 million in '03. But the Rangers noted that the Yankees and Red Sox "haven't come to town yet." And Rangers Exec VP/Sales Andy Silverman said the team's schedule, which includes only one weekend home series in July, is the "worst schedule we've had since I've been here (for five years)." The Rangers Friday open a 10-game homestand, and team officials "hope ticket specials and promotions will help draw fans." Upper home run porch seats for the homestand will drop from $15 to $7.50, and the team has reduced Lexus club terrace seats from $25 to $10.80 for five afternoon games. The Rangers also will have three all-you-can-eat e-saver games on the homestand, and the club is offering Father's Day three-game packages (FT. WORTH STAR-TELEGRAM, 5/30).

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