SBD/Issue 174/Franchises

Penguins To Open Mellon Arena For Game Five Jumbotron Viewing

Penguins To Host Viewing Party At
Mellon Arena For Game Five In Detroit
The Penguins will open Mellon Arena for Game Five of the team's Stanley Cup Finals series against the Red Wings, so that fans "can watch the game on the arena Jumbotron," according to the PITTSBURGH POST-GAZETTE. The $5 general admission tickets will be "sold on a first-come, first-served basis" beginning Friday at 10:00am ET, and all proceeds will go to the Mario Lemieux Foundation. Parking in the arena lots will be free after 6:00pm, and arena concessions and novelty stands will be open. Over 23,000 fans watched Games One and Two of the series at Mellon Arena (PITTSBURGH POST-GAZETTE, 5/30).

SUPER MARIO: In L.A., Helene Elliott writes Penguins Chair Mario Lemieux after Wednesday's Red Wings-Penguins Game Three "avoided reporters, consistent with his denials of interview requests since the playoffs began." Lemieux has said that he "doesn't want to take attention away from the team." Elliott: "Since he owns it, he gets to do what he wants" (L.A. TIMES, 5/30).'s Scott Burnside wrote when "requests are made to talk to Lemieux, either in a one-on-one setting or in a group format with reporters covering the finals, word politely comes back through the team that [Lemieux] doesn't want to take the spotlight away from his young team." Burnside: "What a load of hooey. ... This is more about Lemieux's detachment from the game or, at least, detachment from having to share his thoughts and feelings about the game. ... The only reason Lemieux isn't making himself available during these finals is because there's nothing in it for him" (, 5/27).

WHERE'S CROSBY? In Detroit, Drew Sharp reports the NHL limited players at Thursday's media conference to just four players per team, and Crosby was not among those representing the Penguins. Sharp: "Such conditions provided the ideal opportunity for the NHL to further build a mainstream fan base. ... A sport's championship series remains its greatest marketing tool, and when you're blessed with an exceptional second-day talking point like Game 3, you must milk it for every ounce of publicity" (DETROIT FREE PRESS, 5/30).

TICKET MASTER: In Detroit, Chris Christoff reports Michigan Attorney General Mike Cox Thursday complained to Ticketmaster and the Penguins about restrictions on Stanley Cup ticket sales to Michigan customers, and in a "triumphant announcement, he assured Michigan fans they could still buy resale tickets online." Ticketmaster said that the "restriction applied only to direct sales, not Ticketmaster's online resales from season-ticket holders and others" (DETROIT FREE PRESS, 5/30).

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