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SBD/Issue 174/Events & Attractions
The Envelope Please: Inaugural Sports Business Awards Given Out
Published May 30, 2008
Eleven awards were presented last night in a ceremony at the Mandarin Oriental Hotel in N.Y. for the inaugural Sports Business Awards presented by SportsBusiness Journal and SportsBusiness Daily. Winners included AEG President & CEO Tim Leiweke for Sports Executive of the Year, MLS for Pro League, the Red Sox for Pro Team, Octagon for Sports Agency and Fox Sports for Sports Media. See below for the full list of winners.
Ron Wellman, Wake Forest Univ.
|Sports Facility||AT&T Park|
|Sports Online||ESPN Digital Media|
|Sports Event Marketing Firm||SportsMark|
|Sports Sponsor of the Year||Pepsi Cola North America|
|Sports Executive of the Year||AEG CEO Tim Leiweke|
|Sports Media||Fox Sports|
|Pro Team of the Year||Red Sox|
|Sports League||MLS|Pepsi's Ralph Santana Accepting
Sports Sponsor Of The Year Award
SAN FRANCISCO TREAT: Sportsmark won for Sports Event Marketing Firm of the Year, and CMO Keith Bruce said, "Needless to say, we're going to have a little champagne before the flight back to San Francisco. ... At Sportsmark, we have a philosophy and it's called: People, performance, perspective. That theory allows us to create some unique best-in-class sporting events. ... We can't think of a better award that represents that theory of people, performance, perspective than this." Facility of the Year winner AT&T Park hosted the '07 MLB All-Star Game, and MLB Giants President Larry Baer said building the ballpark had been a “crusade, so this is a validation of all that work” (THE DAILY).