Carvel, Kraft On Board As Sponsors Of 3-On-3 Kick It Tour

By Liz Mullen, Staff Writer, SportsBusiness Journal

Carvel Corp. and Kraft's Easy Mac Cups have signed one-year deals to sponsor the '08 Kick It Tour, a nationwide participatory 3-on-3 soccer event that is traveling to 50 U.S. cities. “The pairing of these sponsors with the 2008 Kick It 3v3 soccer tour is tremendously significant as it is able to genuinely connect with the family demographic attending the tours in each city,” said Michael Principe, Managing Dir of Blue Entertainment Sports Television, which owns the tour. Participants will have the opportunity to sign up for a chance to win free Carvel Ice Cream cakes. Additionally, Kraft Easy Mac Cups samples and coupons will be available onsite at the events. The value of the sponsorships was not disclosed.