SBD/Issue 168/Sponsorships, Advertising & Marketing

Marketplace Roundup

RBS Nearing Extension Of
Endorsement Deal With Donald
Coca-Cola and the Special Olympics yesterday said that they will renew their partnership through 2011, covering the Special Olympics' '09 World Winter Games and the 2011 World Summer Games. Coca-Cola has sponsored the Special Olympics since its founding in '68 (ATLANTA CONSTITUTION, 5/21)....RBS is near an extension on its endorsement deal with PGA Tour member Luke Donald through 2011, according to an industry source. Financial terms could not be determined. RBS also has ties to all four men's majors, Jack Nicklaus and LPGA player Paula Creamer (Jon Show, SportsBusiness Journal)....Titleist has launched, a Web site dedicated to the wedges designed by Bob Vokey. The site has five content areas and two stores for "online purchases of limited edition product" (DETROIT NEWS, 5/21)....Nova Scotia-based Pure Power Athletics Group Inc. Marketing Dir Terry Klironomos said that Red Sox LF Manny Ramirez, P Jonathan Papelbon and 2B Dustin Pedroia are among the MLBers who have been fitted with the Pure Power Mouthguard (BOSTON GLOBE, 5/21).

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