Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 168/Sponsorships, Advertising & MarketingPrint All
Aflac To Be Primary Sponsor Of Edwards'
Sprint Cup Ride Beginning In '09
Jersey Redesign Helping Rays
See Increase In Merchandise Sales
STADIUM OR BUST? St. Petersburg Area Chamber of Commerce's baseball task force co-Chair Steve Raymund, whose group is studying the Rays' $450M waterfront stadium proposal, said that "rejecting the plan may be the end" of MLB in St. Petersburg. Raymund said that if St. Petersburg "won't build the Rays a new stadium, some other city will." Raymund: "The reality is that the Rays say they need a new stadium to remain viable, that it's critical to their organization. If it's not here, it'll be somewhere else" (ST. PETERSBURG TIMES, 5/21).
RBS Nearing Extension Of
Endorsement Deal With Donald