Spalding Signs Jennie Finch To Endorse Dudley Softball Brand

Finch To Endorse Dudley Line Of Softballs Under Endorsement Deal With Spalding

Spalding has signed U.S. national softball team P Jennie Finch to a deal to endorse its Dudley line of softballs, according to Donna Goodison of the BOSTON HERALD. Finch will appear in Dudley ads debuting around this summer's Beijing Games, and she will be the "focal point of a redesigned Dudley Web site that will relaunch by July." The company will launch a Finch-branded line of softballs that will include "pink softballs with black silhouettes of a pony-tailed Finch's fast-pitch windup." Finch will make public appearances on behalf of the company (BOSTON HERALD, 5/17). Finch also will be "involved in product development across the fast-pitch line of products" (BOSTON.com, 5/16).