SBD/Issue 165/The Back of the Book

ESPN Sports Poll: AFL Demographics

The ESPN Sports Poll, a service of TNS Sport, asks specific demographic information of all respondents. As the AFL season progresses, the following is a demographic profile of AFL fans, shown indexed to the U.S. population from January through December '07. For example, 32.4% of the U.S. population were AFL Fans in '07, compared to 27.8% in '06, while AFL fans are 27% more likely to be male than the general U.S. population (ESPN Sports Poll).

DEMOGRAPHIC
U.S. POP.
AFL FANS
INDEX
GENDER
n = 27,663
n = 8,879
 
Male
48.7
62.0
127
Female
51.3
38.0
74
AGE
n = 27,054
n = 8,774
 
12-17
10.8
17.5
162
18-24
11.3
15.8
140
25-34
16.1
16.9
105
35-44
14.8
14.5
98
45-54
20.1
16.8
84
55-64
11.6
8.2
71
65+
15.4
10.3
67
RACE/ETHNICITY
n = 26,412
n = 8,526
 
White
81.1
73.9
91
African American
12.1
18.4
152
Hispanic
13.4
16.0
119
Other
6.8
7.7
113
HOUSEHOLD INCOME (AGE 18+)
n = 18,313
n = 5,640
 
Under $20,000
16.0
15.3
96
$20,000-$29,999
14.8
14.6
99
$30,000-$49,999
21.8
23.2
106
$50,000-$99,999
31.0
31.3
101
$100,000-$149,999
10.9
10.8
99
$150,000+
5.6
4.8
86
REGION
n = 27,663
n = 8,879
 
New England
4.5
3.8
84
Mid Atlantic
13.6
11.8
87
East North Central
15.3
15.0
98
West North Central
6.5
5.9
91
South Atlantic
19.2
20.4
106
East South Central
6.4
6.3
98
West South Central
11.8
13.5
114
Mountain
6.9
8.2
119
Pacific
15.8
15.0
95
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