SBD/Issue 165/The Back of the Book

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  • ESPN Sports Poll: AFL Demographics

    The ESPN Sports Poll, a service of TNS Sport, asks specific demographic information of all respondents. As the AFL season progresses, the following is a demographic profile of AFL fans, shown indexed to the U.S. population from January through December '07. For example, 32.4% of the U.S. population were AFL Fans in '07, compared to 27.8% in '06, while AFL fans are 27% more likely to be male than the general U.S. population (ESPN Sports Poll).

    DEMOGRAPHIC
    U.S. POP.
    AFL FANS
    INDEX
    GENDER
    n = 27,663
    n = 8,879
     
    Male
    48.7
    62.0
    127
    Female
    51.3
    38.0
    74
    AGE
    n = 27,054
    n = 8,774
     
    12-17
    10.8
    17.5
    162
    18-24
    11.3
    15.8
    140
    25-34
    16.1
    16.9
    105
    35-44
    14.8
    14.5
    98
    45-54
    20.1
    16.8
    84
    55-64
    11.6
    8.2
    71
    65+
    15.4
    10.3
    67
    RACE/ETHNICITY
    n = 26,412
    n = 8,526
     
    White
    81.1
    73.9
    91
    African American
    12.1
    18.4
    152
    Hispanic
    13.4
    16.0
    119
    Other
    6.8
    7.7
    113
    HOUSEHOLD INCOME (AGE 18+)
    n = 18,313
    n = 5,640
     
    Under $20,000
    16.0
    15.3
    96
    $20,000-$29,999
    14.8
    14.6
    99
    $30,000-$49,999
    21.8
    23.2
    106
    $50,000-$99,999
    31.0
    31.3
    101
    $100,000-$149,999
    10.9
    10.8
    99
    $150,000+
    5.6
    4.8
    86
    REGION
    n = 27,663
    n = 8,879
     
    New England
    4.5
    3.8
    84
    Mid Atlantic
    13.6
    11.8
    87
    East North Central
    15.3
    15.0
    98
    West North Central
    6.5
    5.9
    91
    South Atlantic
    19.2
    20.4
    106
    East South Central
    6.4
    6.3
    98
    West South Central
    11.8
    13.5
    114
    Mountain
    6.9
    8.2
    119
    Pacific
    15.8
    15.0
    95

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