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SBD/Issue 165/Sponsorships, Advertising & Marketing
Published May 16, 2008
|Vendt's Agent Says His Agency Will No Longer
Work With TYR Sport Following Lawsuit
ON CALL: CNBC.com's Darren Rovell reported State Farm for its sponsorship of the MLB Home Run Derby will choose a fan to come onto the field at Yankee Stadium and call where Red Sox DH David Ortiz "will hit his first pitch." If Ortiz hits the shot where the fan guesses, the fan will win a '08 Chevy Tahoe hybrid and an '09 season-ticket package for his/her favorite MLB team (CNBC.com, 5/15).
RING-ING ENDORSEMENT? Roush Fenway Racing’s No. 99 Ford driven by Carl Edwards that will carry a wedding proposal at Saturday’s NASCAR Sprint Cup Series All-Star Race at Lowe’s Motor Speedway was discussed on ESPN's "PTI" Thursday. ESPN's Michael Wilbon said, "I don’t understand the culture of NASCAR where ... there’s nothing that is without sponsorship and signage. So why not a wedding proposal?” But ESPN's Tony Kornheiser said a wedding proposal on a car “seems awfully cheesy to me" ("PTI," ESPN, 5/15).
UNSTOPPABLE: In Chicago, Paul Sullivan reports while the Cubs were able to get vendors selling MLB merchandise around Wrigley Field to stop selling the "racially insensitive" T-shirt featuring a "cartoon of a slanty-eyed bear Cub with oversized, Harry Caray-style glasses," the ban "hasn't stopped individuals with city licenses from selling them." But a Cubs spokesperson said that the company that manufactures the shirts "has agreed to stop making them" (CHICAGO TRIBUNE, 5/16).