Boston PGA Tour Event Undergoes Name Change Sellout Expected For Manchester Derby USFL Nearing Goal Of $5M In Capital Rain Could Still Affect World Series Southwest Airlines Sponsors Pacers TNT Has Strong Opening Night Ratings Winnipeg, Saskatoon Seeking To Host '19 World Juniors Fanatics To Get Rights To NHL Playoff Apparel Fox Has Best World Series Opener Since '09 Hansen Group Offers To Fund Seattle Arena Privately
SBD/Issue 165/Sponsorships, Advertising & Marketing
Discover Card Launching Spot To Coincide With WNBA Tip-Off
Published May 16, 2008
|Watch Discover Card's New WNBA Spot|
TEAM MARKETING NOTES: In Detroit, Chris Silva reports the WNBA Shock has turned to F Cheryl Ford "to be the face of the franchise" after the offseason departure of F Swin Cash to the Storm. The team is "asking more from [Ford], especially when it comes to off-the-court duties." Ford appeared in the league's new marketing campaign concerning "misconceptions about the WNBA," but when asked about making additional commercials, Ford said, "Hey, I made one. I got my two minutes of fame" (DETROIT FREE PRESS, 5/16)....In Seattle, Greg Johns notes the Storm's marketing slogan this year is "The Perfect Storm," which deals with the "convergence of new ownership, a loyal fan following and the addition of big-time talent," including Cash and F Sheryl Swoopes (SEATTLE POST-INTELLIGENCER, 5/16).
Mercury's Kelly Mazzante And Kelly Miller
Take Orders At Phoenix-Area McDonald's