SBD/Issue 165/Sponsorships, Advertising & Marketing

Discover Card Launching Spot To Coincide With WNBA Tip-Off

Watch Discover Card's New WNBA Spot
Discover Card on Saturday is launching a new TV spot in support of its WNBA sponsorship that coincides with the league's opening weekend. The 30-second spot, via Element 79, Chicago, is called "Slam Dunk" and features Fever F Tamika Catchings. In the ad, Catchings faces off against 12-year-old world champion tumbler Kiara Nowlin in a slam dunk competition. The spot will run throughout the season during WNBA games on ABC and ESPN2. The TV spot will be supported by in-arena and online executions (NBA).

TEAM MARKETING NOTES: In Detroit, Chris Silva reports the WNBA Shock has turned to F Cheryl Ford "to be the face of the franchise" after the offseason departure of F Swin Cash to the Storm. The team is "asking more from [Ford], especially when it comes to off-the-court duties." Ford appeared in the league's new marketing campaign concerning "misconceptions about the WNBA," but when asked about making additional commercials, Ford said, "Hey, I made one. I got my two minutes of fame" (DETROIT FREE PRESS, 5/16)....In Seattle, Greg Johns notes the Storm's marketing slogan this year is "The Perfect Storm," which deals with the "convergence of new ownership, a loyal fan following and the addition of big-time talent," including Cash and F Sheryl Swoopes (SEATTLE POST-INTELLIGENCER, 5/16).

Mercury's Kelly Mazzante And Kelly Miller
Take Orders At Phoenix-Area McDonald's
I'M LOVIN' IT: WNBA players on Thursday made appearances at McDonald's restaurants in nine league markets as part of the QSR's national sampling day to promote its new Southern Style Chicken Biscuit and Sandwich. The players worked in various roles, including taking orders inside restaurants and delivering orders through the drive-through window. McDonald's is sponsoring the league's opening week, during which it will have its logo on all WNBA jerseys (THE DAILY).
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