Marlins' Fernandez Dies; Team Cancels Game Truck Driver Uses Unique Sponsorship Drive Protesters Gather Outside Panthers' Stadium ScoreBig Faces Potential Shutdown Tour Championship Enters Final Round In Style Colin Kaepernick Visits Oakland HS Sources: Twitter Discussing Possible Takeover MSU, UM Players Protest National Anthem Westbrook Fashion Collection Becomes Available New Era Offering Bills Fans Haircuts
SBD/Issue 165/Sponsorships, Advertising & Marketing
Discover Card Launching Spot To Coincide With WNBA Tip-Off
Published May 16, 2008
|Watch Discover Card's New WNBA Spot|
TEAM MARKETING NOTES: In Detroit, Chris Silva reports the WNBA Shock has turned to F Cheryl Ford "to be the face of the franchise" after the offseason departure of F Swin Cash to the Storm. The team is "asking more from [Ford], especially when it comes to off-the-court duties." Ford appeared in the league's new marketing campaign concerning "misconceptions about the WNBA," but when asked about making additional commercials, Ford said, "Hey, I made one. I got my two minutes of fame" (DETROIT FREE PRESS, 5/16)....In Seattle, Greg Johns notes the Storm's marketing slogan this year is "The Perfect Storm," which deals with the "convergence of new ownership, a loyal fan following and the addition of big-time talent," including Cash and F Sheryl Swoopes (SEATTLE POST-INTELLIGENCER, 5/16).
Mercury's Kelly Mazzante And Kelly Miller
Take Orders At Phoenix-Area McDonald's