SBD/Issue 165/Sponsorships, Advertising & Marketing
Discover Card Launching Spot To Coincide With WNBA Tip-Off
Published May 16, 2008
|Watch Discover Card's New WNBA Spot|
TEAM MARKETING NOTES: In Detroit, Chris Silva reports the WNBA Shock has turned to F Cheryl Ford "to be the face of the franchise" after the offseason departure of F Swin Cash to the Storm. The team is "asking more from [Ford], especially when it comes to off-the-court duties." Ford appeared in the league's new marketing campaign concerning "misconceptions about the WNBA," but when asked about making additional commercials, Ford said, "Hey, I made one. I got my two minutes of fame" (DETROIT FREE PRESS, 5/16)....In Seattle, Greg Johns notes the Storm's marketing slogan this year is "The Perfect Storm," which deals with the "convergence of new ownership, a loyal fan following and the addition of big-time talent," including Cash and F Sheryl Swoopes (SEATTLE POST-INTELLIGENCER, 5/16).
Mercury's Kelly Mazzante And Kelly Miller
Take Orders At Phoenix-Area McDonald's