SBD/Issue 165/Facilities & Venues

Cowboys Release Ticket Prices For New Stadium, Cheapest Seat $59

Cowboys Set Ticket Prices For New Stadium
The Cowboys Thursday said that the "least expensive seats" in the team's new $1.1B stadium in Arlington, Texas, will cost $59, "just $9 more than the cheapest Texas Stadium seats," according to Mosier & Formby of the DALLAS MORNING NEWS. The $59 seats, of which there are "at least 8,000," will not require PSLs, which cost as much as $150,000 in other areas of the stadium. Season-ticket prices for the stadium's 50,000 reserved non-club seats will range from $59-125 a game, including two preseason games. Cowboys officials said that they would offer single-game tickets "only if they failed to sell all the seats as season tickets." Tickets initially will be sold only to current Texas Stadium season-ticket holders, and most reserved seats also "will require [PSLs], which range from" $2,000-5,000 and give fans the "right to buy the same seats for 30 years." The team Thursday also announced that it will sell 1,200 upper-level loge seats at midfield, which require a $12,000 PSL, for $125 per game. The Cowboys plan to "mail information about buying reserved seats to season-ticket holders next week," and a follow-up e-mail will include a link to a Cowboys reservations Web site that will offer a "virtual view of the field from the seats they are considering." Fans will have until July 11 to "decide whether to buy," and the remaining seats will be "offered to season-ticket holders who turned down club seats." After all season-ticket holders have a chance to buy seats, the Cowboys will open up sales to a waiting list that already includes "fans wanting to buy 10,000 seats" (DALLAS MORNING NEWS, 5/16).

COWBOY UP: In Ft. Worth, Ahles & Claunch write the average price for seats at the new stadium represents a 6.7% increase over Texas Stadium prices, and the non-club seats are "considerably less expensive than the 15,000 club seats that went on sale in November." Cowboys VP/Sales & Marketing Chad Estis: "We feel we've put together a pricing model that will be very well-received by our current customer." Ahles & Claunch note the $59 seats are "more than 200 feet above the field," and if a family of four wanted to buy seats in the area, they "would pay $2,360 a year for eight regular-season and two preseason games." The Cowboys will let ticket holders "finance the [PSL] over 30 years at 8[%] interest," while ticket holders for seats without a PSL must make a $200 deposit (FT. WORTH STAR-TELEGRAM, 5/16).

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