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SBD/Issue 165/Facilities & Venues
Cowboys Release Ticket Prices For New Stadium, Cheapest Seat $59
Published May 16, 2008
|Cowboys Set Ticket Prices For New Stadium|
COWBOY UP: In Ft. Worth, Ahles & Claunch write the average price for seats at the new stadium represents a 6.7% increase over Texas Stadium prices, and the non-club seats are "considerably less expensive than the 15,000 club seats that went on sale in November." Cowboys VP/Sales & Marketing Chad Estis: "We feel we've put together a pricing model that will be very well-received by our current customer." Ahles & Claunch note the $59 seats are "more than 200 feet above the field," and if a family of four wanted to buy seats in the area, they "would pay $2,360 a year for eight regular-season and two preseason games." The Cowboys will let ticket holders "finance the [PSL] over 30 years at 8[%] interest," while ticket holders for seats without a PSL must make a $200 deposit (FT. WORTH STAR-TELEGRAM, 5/16).