SBD/Issue 163/Sponsorships, Advertising & Marketing

Marketplace Roundup

The WNBA yesterday formally announced a deal with McDonald's to put the company's logo on teams' jerseys to promote the QSR's Southern Style Chicken Biscuit Sandwich. In DC, Tim Lemke wrote, "you have to give credit to McDonald's for finding a way to get some unique exposure in an era when advertisers struggle to find a way to set themselves apart." However, he added, "I'm not precisely sure what the [sandwich] has to do with women's hoops. But I never believed that Tiger Woods drives a Buick" (, 5/13).

JUMPING AHEAD: In Kentucky Jim Jordan reported more than $500,000 worth of memorabilia for the 2010 Alltech FEI World Equestrian Games "have been sold through retailers and the Internet in the past year or so." World Games 2010 Foundation CEO Jack Kelly said that the amount is "'twice as much' as the tally for the entire 2006 games" (LEXINGTON HERALD-LEADER, 5/12).

NOTES: Peter Jacobsen Sports has been named the global sports and sponsorship marketing agency for Nurtilite. PJS worked with Nutrilite on its recent multi-national campaign featuring FC Barcelona MF Ronaldinho (THE DAILY)....Steve & Barry's is adding 70 new store locations this year, and the chain will be the sole retailer to carry official T-shirts related to the May 30 release of "Sex and the City: The Movie" (ARIZONA REPUBLIC, 5/14).

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