SBD/Issue 163/Sponsorships, Advertising & Marketing

Fluid Charger: Gatorade Signs Tomlinson To Multi-Year Deal

Tomlinson Signs Endorsement Deal With Gatorade
Gatorade today announced it has signed a multi-year endorsement deal with Chargers RB LaDainian Tomlinson. Tomlinson is scheduled to participate in his first Gatorade event later this week in San Diego, a kickoff event for the Gatorade Tiger Moonshot Challenge Tour. Tomlinson will take part in a longest-drive contest in a golf simulator (Gatorade). Tomlinson's endorsement portfolio includes Nike, Campbell's Chunky Soup, Vizio, Foxsports.com, EasyTurf and Bioforce's Myomed pain cream. He also has appeared in ads for Vitaminwater (THE DAILY).

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