SBD/Issue 162/The Back of the Book

McCann Erickson, BBDO Top List Of U.S. Ad Agencies For '07

McCann Erickson, a part of Interpublic Group, moved past BBDO to grab the top spot among U.S. ad agencies based on revenue from advertising services. BBDO, JWT and Young & Rubicam (Y&R) are next in line. The same four agencies comprised the top four 50 years ago, when JWT led the ranking, followed by BBDO, McCann Erickson and Y&R. Among the 860+ agencies tracked, those belonging to the Big Four parent companies (Omnicom,WPP, Interpublic and Publicis) combined to earn 51.5% of advertising revenue in '07, with Omnicom having the biggest share. The following presents the top 30 ad agencies ranked by revenue from core advertising services (AD AGE, 5/5 issue).

RANK
 
 
 
U.S. REVENUE
 
'07
'06
AGENCY
PARENT
U.S. HQ
'07
'06
% +/-
1
2
McCann Erickson
Interpublic
N.Y.
$490.0
$443.4
10.5%
2
1
BBDO Worldwide*
Omnicom
N.Y.
$472.0
$444.2
6.3%
3
3
JWT
WPP
N.Y.
$315.5
$303.3
4.0%
4
4
Y&R
WPP
N.Y.
$307.0
$280.0
9.6%
5
5
DDB Worldwide
Omnicom
N.Y.
$290.8
$277.9
4.6%
6
6
Ogilvy & Mather Worldwide
WPP
N.Y.
$255.0
$250.0
2.0%
7
7
Grey WPP
N.Y.
$249.8
$235.7
6.0%
8
8
Campbell-Ewald Interpublic
Warren (MI)
$239.2
$230.0
4.0%
9
9
DraftFCB* Interpublic Chicago/N.Y.
$220.5
$210.8
4.6%
10
11
TBWA Worldwide Omnicom N.Y.
$208.2
$199.0
4.6%
11
12
Saatchi & Saatchi Publicis N.Y.
$193.1
$171.7
12.5%
12
10
Leo Burnett Worldwide Publicis Chicago
$190.7
$204.8
-6.9%
13
16
Publicis USA Publicis N.Y.
$180.1
$158.4
13.7%
14
17
Zimmerman Advertising Omnicom Ft. Lauderdale
$175.0
$153.5
14.0%
15
13
Euro RSCG Worldwide Havas N.Y.
$173.9
$163.5
6.4%
16
15
Richards Group --- Dallas
$166.0
$160.0
3.8%
17
14
Doner --- Southfield (MI)
$164.0
$163.0
0.6%
18
22
Hill Holliday Interpublic Boston
$151.0
$117.0
29.1%
19
18
Arnold Worldwide Havas Boston
$150.0
$142.0
5.6%
20
19
Deutsch Interpublic N.Y.
$145.6
$130.0
12.0%
21
21
Cramer-Krasselt --- Chicago
$137.2
$117.9
16.3%
22
23
Mullen Interpublic Wenham (MA)
$121.0
$112.0
8.0%
23
24
RPA --- Santa Monica
$116.0
$105.2
10.3%
24
20
GSD&M's Idea City Omnicom Austin
$113.9
$120.0
-5.1%
25
27
Crispin Porter & Bogusky MDC Miami
$113.3
$86.4
31.2%
26
28
Wieden & Kennedy --- Portland (OR)
$89.7
$85.6
4.8%
27
29
TMP Worldwide Advertising and Comms. --- N.Y.
$87.3
$77.1
13.3%
28
32
Martin Agency Interpublic Richmond
$85.9
$63.6
35.1%
29
31
Goodby, Silverstein & Partners Omnicom S.F.
$84.0
$70.3
19.5%
30
26
Ambrosi Schawk Chicago
$80.0
$94.1
15.0%


NOTES: * = Revenue from ad agencies only.

Return to top

Related Topics:

The Back of the Book

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug