SBD/Issue 162/The Back of the Book

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  • McCann Erickson, BBDO Top List Of U.S. Ad Agencies For '07

    McCann Erickson, a part of Interpublic Group, moved past BBDO to grab the top spot among U.S. ad agencies based on revenue from advertising services. BBDO, JWT and Young & Rubicam (Y&R) are next in line. The same four agencies comprised the top four 50 years ago, when JWT led the ranking, followed by BBDO, McCann Erickson and Y&R. Among the 860+ agencies tracked, those belonging to the Big Four parent companies (Omnicom,WPP, Interpublic and Publicis) combined to earn 51.5% of advertising revenue in '07, with Omnicom having the biggest share. The following presents the top 30 ad agencies ranked by revenue from core advertising services (AD AGE, 5/5 issue).

    RANK
     
     
     
    U.S. REVENUE
     
    '07
    '06
    AGENCY
    PARENT
    U.S. HQ
    '07
    '06
    % +/-
    1
    2
    McCann Erickson
    Interpublic
    N.Y.
    $490.0
    $443.4
    10.5%
    2
    1
    BBDO Worldwide*
    Omnicom
    N.Y.
    $472.0
    $444.2
    6.3%
    3
    3
    JWT
    WPP
    N.Y.
    $315.5
    $303.3
    4.0%
    4
    4
    Y&R
    WPP
    N.Y.
    $307.0
    $280.0
    9.6%
    5
    5
    DDB Worldwide
    Omnicom
    N.Y.
    $290.8
    $277.9
    4.6%
    6
    6
    Ogilvy & Mather Worldwide
    WPP
    N.Y.
    $255.0
    $250.0
    2.0%
    7
    7
    Grey WPP
    N.Y.
    $249.8
    $235.7
    6.0%
    8
    8
    Campbell-Ewald Interpublic
    Warren (MI)
    $239.2
    $230.0
    4.0%
    9
    9
    DraftFCB* Interpublic Chicago/N.Y.
    $220.5
    $210.8
    4.6%
    10
    11
    TBWA Worldwide Omnicom N.Y.
    $208.2
    $199.0
    4.6%
    11
    12
    Saatchi & Saatchi Publicis N.Y.
    $193.1
    $171.7
    12.5%
    12
    10
    Leo Burnett Worldwide Publicis Chicago
    $190.7
    $204.8
    -6.9%
    13
    16
    Publicis USA Publicis N.Y.
    $180.1
    $158.4
    13.7%
    14
    17
    Zimmerman Advertising Omnicom Ft. Lauderdale
    $175.0
    $153.5
    14.0%
    15
    13
    Euro RSCG Worldwide Havas N.Y.
    $173.9
    $163.5
    6.4%
    16
    15
    Richards Group --- Dallas
    $166.0
    $160.0
    3.8%
    17
    14
    Doner --- Southfield (MI)
    $164.0
    $163.0
    0.6%
    18
    22
    Hill Holliday Interpublic Boston
    $151.0
    $117.0
    29.1%
    19
    18
    Arnold Worldwide Havas Boston
    $150.0
    $142.0
    5.6%
    20
    19
    Deutsch Interpublic N.Y.
    $145.6
    $130.0
    12.0%
    21
    21
    Cramer-Krasselt --- Chicago
    $137.2
    $117.9
    16.3%
    22
    23
    Mullen Interpublic Wenham (MA)
    $121.0
    $112.0
    8.0%
    23
    24
    RPA --- Santa Monica
    $116.0
    $105.2
    10.3%
    24
    20
    GSD&M's Idea City Omnicom Austin
    $113.9
    $120.0
    -5.1%
    25
    27
    Crispin Porter & Bogusky MDC Miami
    $113.3
    $86.4
    31.2%
    26
    28
    Wieden & Kennedy --- Portland (OR)
    $89.7
    $85.6
    4.8%
    27
    29
    TMP Worldwide Advertising and Comms. --- N.Y.
    $87.3
    $77.1
    13.3%
    28
    32
    Martin Agency Interpublic Richmond
    $85.9
    $63.6
    35.1%
    29
    31
    Goodby, Silverstein & Partners Omnicom S.F.
    $84.0
    $70.3
    19.5%
    30
    26
    Ambrosi Schawk Chicago
    $80.0
    $94.1
    15.0%


    NOTES: * = Revenue from ad agencies only.

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