Dillon's Wreck Into Catchfence Mars Coke Zero 400 Longtime Chiefs Exec Jack Steadman Dead MLB Cardinals Fire Scouting Dir Chris Correa Fans Show Support For World Cup-Winning U.S. Team Fans Give High Marks To New Daytona Rising NASCAR To Stop Holding Banquets At Trump Doral World Cup's Overnight Rating Tops '99 Final Carli Lloyd Demand Spikes After WC Final Classified Advertisements Executive Transactions
SBD/Issue 162/Sponsorships, Advertising & Marketing
Published May 13, 2008
|Beckham Shooting TV Spot
For New Sharpie Campaign
GAMING GRAND PRIX: NEXT-GEN.biz' Tom Ivan reported Codemasters has "secured the exclusive videogame rights" to F1. The worldwide deal provides Codemasters with "rights to feature all Grand Prix circuits, [F1] teams, cars, and driver likenesses." Codemasters plans to take the series "multiplatform with a debut release in 2009 for home consoles, handheld formats and PC." Sony previously held F1 rights, and they appeared only on PlayStation platforms. The F1 games will be developed using Codemasters' EGO Engine (NEXT-GEN.biz, 5/9).
BALL EFFECT: USA TODAY's Jerry Potter reports Titleist, which "dominates the PGA Tour in players" using its golf balls, has 11 wins this year on the tour, while Nike has six, including Trevor Immelman's win at The Masters. Callaway has two wins on the PGA Tour, but Lorena Ochoa and Annika Sorenstam have "combined to give Callaway eight wins in 11 tournaments" within the LPGA (USA TODAY, 5/13).
NOTES: Sarah Fisher Racing (SFR) has formed a partnership with Bingham Entertainment & Sports Talent to promote the IndyCar Series team (SFR)....MRB Productions, which "creates spots, teasers and commercials for TV sports programming, will be generating promotions for this summer's ESPY awards" (TVWEEK.com, 5/11).