ESPN Announces New NFL Show Hosts A-B InBev Launches Global Media Review NBA Creates New Team Exec Award Wichita State Would Join AAC If Invited Coca-Cola Global CMO Leaving Company Disney Extends Bob Iger's Contract Ovechkin To Don Custom Russia-U.S. Skates MJ's Son Partners With Tech Startup WaitTime U.S. Wins Its First World Baseball Classic Proposal Made To Lift Crandon Park Restrictions
SBD/Issue 162/Sponsorships, Advertising & Marketing
Published May 13, 2008
|Beckham Shooting TV Spot
For New Sharpie Campaign
GAMING GRAND PRIX: NEXT-GEN.biz' Tom Ivan reported Codemasters has "secured the exclusive videogame rights" to F1. The worldwide deal provides Codemasters with "rights to feature all Grand Prix circuits, [F1] teams, cars, and driver likenesses." Codemasters plans to take the series "multiplatform with a debut release in 2009 for home consoles, handheld formats and PC." Sony previously held F1 rights, and they appeared only on PlayStation platforms. The F1 games will be developed using Codemasters' EGO Engine (NEXT-GEN.biz, 5/9).
BALL EFFECT: USA TODAY's Jerry Potter reports Titleist, which "dominates the PGA Tour in players" using its golf balls, has 11 wins this year on the tour, while Nike has six, including Trevor Immelman's win at The Masters. Callaway has two wins on the PGA Tour, but Lorena Ochoa and Annika Sorenstam have "combined to give Callaway eight wins in 11 tournaments" within the LPGA (USA TODAY, 5/13).
NOTES: Sarah Fisher Racing (SFR) has formed a partnership with Bingham Entertainment & Sports Talent to promote the IndyCar Series team (SFR)....MRB Productions, which "creates spots, teasers and commercials for TV sports programming, will be generating promotions for this summer's ESPY awards" (TVWEEK.com, 5/11).